Designed by Subplot:
"Fully Loaded Tea is a true modern drink company. We take exotic berries that are full of vitamins and antioxidants. Then, we blend them with premium whole leaf green, black and white teas. Then, we pack each gourmet blend into award-winning, sleek and modern packaging. The result is truly innovative, exceptional tea blends that you won’t find anywhere else in the world!"
More pics of this beautiful line after the jump!
More work from Subplot:
First brewed by Okanagan Spring in 1989, Extra Special Pale Ale is British Columbia's original pale ale and first craft brand. Clear and copper coloured, it's fruity on the palate, hearty in hops, and firm in body with a nice dry finish.
See more pics after the jump!
During a recent trip to Zagreb, I found a family of croatian product with a simple but appealing image: the use of the black label conveys information about the product itself and create a format which can be applied to bottles as well as pvc boxes or carton ones. The idea is really very effective and the use of pvc instead of full carton boxes gives space to the real product, without using photos or illustration.
This project, by the Croatian design studio Laboratorium is also the winner of the Red Dot award for communication design in 2007. The idea behind the pack is to communicate the tastes, scents and aromas of the city of Dubrovnik as well as feel of the life in the regions sorrounding the city.
Well done!
Pearlfisher New York has designed the brand identity, graphics and website look and feel for Deluxe Honeydrop, a new premium organic beverage:
Deluxe Honeydrop is a100% organic flavored water infused with a drop of organic honey and “deluxe”premium juices, the company’s first line of beverages. Having survived cancer, David Luks, founder and CEO, developed the products after studying the merits of an organic lifestyle and the medicinal benefits of honey.
Pearlfisher has brought to life the natural source of honey in a bold and simple icon - a graphic Bee inspired by the shape of a honey dipper. Lisa Simpson, Creative Director at Pearlfisher, says, “The Bee is the heart of the brand and the first thing the consumer is drawn to on the pack. It sets a friendly and approachable tone by working in conjunction with each product benefit: Bee Good, Bee Alive, Bee Calm, Bee Strong.” This makes up an ownable language for the brand, and translates beyond packaging across all points of communication for Deluxe Honeydrop. The friendly tone continues on the side of pack story, which further emphasizes Honeydrop’s sweet personality.
In Purpose's own words:
"For their first Christmas, newly established printers Greenford Printing
wanted a memorable way to promote their business and at the same
time wish their valued clients a 'Merry Christmas and Happy New Year'.
By building on the familiar language of colour specification, Pantone
swatches initiated the main theme for our concept. ‘Panettone’ created
a colourful twist on the traditional Italian Christmas cake.
The Panettone boxes arrive as a set of 5, featuring special dates
from Christmas Eve to New Years Day, each one representing a
different pantone colour.
A big hit in the 2007 McNaughton Review, the design was Joint Winner
in the Direct/Promotional category and Highly Commended in Packaging."
Artist: Yurko Gutsulyak / Ukraine
"The
idea was to create as unique a calendar so that the process of its
presenting would become an outstanding event. Alongside with this, it
was important to expose the idea of "energy", as it is predetermined by
the name and logo of the company. Each page is a month and it looks
like a comb made of matches that correspond to the days. The matches
are real and the construction of the calendar is absolutely safe."
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