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Before & After: Riso Flora

Before & After: Riso Flora

"Flora appeared on the marked in the late ‘60s introducing the Parboiling process in Italy and becoming the leader in the newly created segment. Later the company extended its range in order to meet the most recent market trends. However, the new lines did not get all the recognition they needed as the brand was mainly associated to its most successful product: the parboiled rice."

BREAK created a new, strong brand identity, in order to make the brand more independent from the parboiled line and give value to all of its offering. A new graphic system was also needed to present the range in a clear way, give it more visibility on shelves and add more premiumness to it. 

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The Dieline Conference: Register by May 11th to Save!

The Dieline Conference: Register by May 11th to Save!

Successful brand managers and designers understand the value of starting with the package first. At The Dieline Conference 2014, you’ll discover how to gain recognition and respect by articulating what your design means to a brand. This year in Boston, we have gathered forward-thinking designers from brands like The Fresh Market and Method to share case studies, discuss hot topics like interactive and sustainable package design and help you communicate to your brand target, every time.

As a part of HOW Design Live, you will enjoy keynote sessions from the greatest minds in design, including Stefan Sagmeister, Paola Antonelli, and Dan Pink. 

Register by May 11th SAVE!

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Save an additional $50 on your big ticket with discount code: DIELINE14

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Amouria Jewelry

Amouria Jewelry

Amouria Jewerly was created for Neville Billimoria. The packaging is the part of a brand-book, which is being produced step-by-step for now. Different designs are thought to be used for different reasons all inspired with the notion that "Love is Fragile. Yes, relationships are known to be fragile matter. However, if thin lines of the logo become facets of diamond, it's a reason to think different."

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Genos DNA testing sets

Genos DNA testing sets

Ever wondered what DNA testing packaging looks like? Designed by Izvorka Juric, Genos is the first private DNA lab in the region that carries out all forms of DNA analysis. Inside this modern equipped laboratory, Genos applies the latest methods and validated protocols proving a complete service from the isolation of DNA to the interpretation of the results.

"The packaging is a solid cardboard tube with a matte black metal fixed bottom and lid. It contains only the information that is applicable to all products, while self-adhesive labels contain the names and information specific for each DNA set, encoding the products within the lines by color and photography."

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Natio Premium Extra Virgin Olive Oil

Natio Premium Extra Virgin Olive Oil

Designed by The Comback StudioNotio Premium Extra virgin Olive Oil is the first of a series of products under the same brand name, all of which are produced on an estate located at the village of Agios Floros in the Messinia region, on the south of Peloponnese in Greece. Each bottle is individually numbered, with its unique number written by hand on the top of the safety strip that secures the cap. 

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NibMor

NibMor

Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and
packaging for organic chocolate brand, NibMor.

“Our new design for NibMor does away with the idea of guilty pleasure, making NibMor chocolate an everyday indulgence that you can feel good about. We can’t wait to see this brand start to change the market for the better.”

- Hamish Campbell, Creative Director at Pearlfisher New York

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Featured

Before & After: La Brea Bakery

Before & After: La Brea Bakery

Hornall Anderson was commissioned to re-design the La Brea Bakery brand that had been untouched for 25 years. Finding inspiration by the nostalgic heritage of La Brea's bread and bakeries, the re-design continues to pay homage to the bakery and its core values. 

"With their 25-year anniversary in 2014, La Brea Bakery – one of the country’s leading producers of artisan breads for restaurants and grocery – partnered with global brand design firm Hornall Anderson to help transform the bakery’s brand identity. Why the need for change after a quarter century? There was early recognition that the extraordinary love and affinity towards the craftsmanship behind La Brea Bakery bread, a key hallmark of the brand, was not being clearly articulated on pack or in the overall brand expression."

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LA ANTIGUA WINE

LA ANTIGUA WINE

Javier Garduño Estudio de Diseño recently created the package design for Queseria La Antigua de Fuentesaúco's new product introduced at the 2014 Alimentaria Premium Food Fair. The bottle was inspired by the idea of a vintage milk bottle.

"We painted bottles in matte white with black silkscreen logo. To distinguish between white wine and red wine, we played with the closure, we used synthetic wax, black for red wine and corporate yellow for the white wine."

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Featured

Opinion Series: Visual Sincerity

Opinion Series: Visual Sincerity

"As the digital era disconnects people with the products they consume, it’s resulted in a growing rejection of faceless, corporate design and a need for Visual Sincerity – a design direction focused on an uncomplicated, raw and sketchy style."

Ben SillenceDirector of Strategy & Innovation from Path, has recently completed an opinion series contribution on Visual Sincerity, where brands are reengaging with consumers with honest, handcrafted expressions and packaging.

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