New Zealand Artesian Water

New Zealand Artesian Water

Marx Design was tasked with creating a superior still and sparkling water brand that would be sold exclusively sold in restaurants across China and New Zealand. New Zealand Artesian Water features a premium luxury label that will surely resonate with the Chinese and New Zealand market. 

"Creating a visual language that would appeal to these two diverse audiences was critical to success. How would we unify, let alone traverse commonality between them, while also presenting the dominant codes of the water category in a unique and creative manner?"
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Carucci Wines

Carucci Wines

Designed by Bottle Packaging, Carucci’s Wine packaging is a reflection of the area where the grapes were picked from the vine. A picturesque black and white photographic view gives the product an authenticity and genuine quality bringing the consumer a little more closer to the vineyard.

"This was a dream wine label project for a very small winery. My husband, Jeremy, is a photographer and our client, Eric Carucci, appreciated his work and wanted to somehow integrate a photo that truly represented his wines, the region and the terrain in which it was sourced. 
The photo on the label was taken at the top of the western most point of the Sta. Rita Hills Appellation in Santa Barbara County facing east. We wanted the Carucci logo to look as though it was emerging from the photo itself, so the logo is blind embossed. We chose a wrap around label to give the bottle an almost infinity feel and allowing the entire image to show as you turn the bottle. The varietal is done in foil to add the only pop of color seen on the label. 
Shown in the image below is the bottle photographed from 3 perspectives to show the label in full. I've also included the original photograph taken which was the inspiration for the label."
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Mary Wong

Mary Wong

Mary Wong is a chain of noodle bars located all-round Moscow, Russia, well known for traditional Asian recipes made with an American spirit. Fork was tasked with designing the identity, packaging and interior design of each bar. 

Fork's approach of minimal black boxes with vidid splashes of colors is quite beautiful and are reminiscent of Tokyo's breathtaking nights. The stickers are part identity and part markers for ingredients found in each box. The interior design features natural materials like wood, metal and concrete. 

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Innovative Packaging and Design: Collector's Edition

Innovative Packaging and Design: Collector's Edition

uart Tolley created the Innovative Packaging and Design: Collector’s Edition series. He brainstormed on a style that would best represent the top contemporary designs to inspire designers and non-designers alike. He fused together design trends such as high contrast, white minimalist, bold geometry, and transparency. The content is formatted around a Japanese aesthetic of minimalism, and clean space. Each image, block of text, and title has its own bubble space and everything is lined up with another which makes the layout easy on the eyes and legible; the main focus becomes the images rather than its description.

"Collector's Edition: Innovative Packaging and Design, is a visual culture book authored by Stuart Tolley and published by Thames and Hudson in August 2014. 
Collector's Edition is a global survey of the new wave of beautifully produced, limited edition and large format graphic design and packaging for the music, book, magazine industries. The 288 page book is split into 4 key sections that explore the world of box sets, multiple formats, handmade cover art and extra artifacts."
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Experiance Screech Rum

Experiance Screech Rum

 

LINEA designed a bottle that best brings out the rich caramel color of the rum. The label is cut to give the illusion of an aged bottle with a decayed paper look. At the top sits a compass that centers the text while the bottom image of a man at sea, represents the rum’s lush history. The name “SCREECH” is given importance by enlarging the word, lining each letter with black, and creating a drop shadow which makes the unusual name jump out at you.

"As true institution in Newfoundland, the SCREECH rum is rooted on its deep origins and traditions. In order to expend globally, NLLC chose LINEA to revamp its packaging. The current one brings a new life to the product, while keeping strong Newfoundland roots. The brand delivers a quirky message and underlines the SCREECH rum drinking experience in an entertaining way. The whole work carried out on the brand identity pays tribute to the first island sailor’s initiation rituals."
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Plume & Compagnie Chicken Feed

Plume & Compagnie Chicken Feed

Brand Union Paris revamped Plume and Compagnie’s chicken feed packaging which now boasts the company mascot boasting about the wonders of the product. The bird brings life, texture, and dimension to the 2-d label and seal. The white bag uses a hint of pastel to compose the chicken as a black line drawing animates the product character with a playful vibe.

"The farmyard category has seen an evolution over the past two years. Plume & Compagnie wanted to capitalize on this growing by making the difference, we needed something that goes beyond the high quality products (chicken food). The challenge was to commercialize this proposition and make it desirable."
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Johnny Cupcakes Farms

Johnny Cupcakes Farms

Johnny Cupcakes has recently launched "Johnny Cupcakes Farms" - a limited and exclusive (as always) T-Shirt design of Johnny's iconic cupcake logo reconfigured as a meat cupcake. Lead designer, Chris DeLorenzo, tells us the idea came about when his old illustration of a meat cupcake resurfaced as they were brainstorming ideas for a new packaged shirt. It was basically "hey, why don't we package this like a meat butcher?" and so they did. 

They would go on to create the logo for the packaging and brand - "Johnny Cupcakes Farms." By wrapping the shirt in seran-wrap (themselves in their studio mind you) and hand-marking size stickers, this ends up looking like a real butcher meat package. It's amusing to see meat arranged like a cupcake. It's this juxtaposition that makes this shirt and packaging feel so unique and creative. It makes me not want to open the package and keep it in the original meat package! 

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Featured

Nike Free Box: A Shoebox 1/3 the Size of the Original

Nike Free Box: A Shoebox 1/3 the Size of the Original

When Nike launched its latest Nike Free model: Nike Free 5.0, the most flexible shoe in history, it needed to communicate the completely unique attribute. To do this, Publicis Impetu, a Uraguay based advertising agency, decided to develop a unique package that only the new Nike Free 5.0 could tolerate: the Nike Free Box. 

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Etta + Billie Soaps

Etta + Billie Soaps

Alana, the founder of Etta + Billie, has a true passion for natural bath + body products. Wanting to make a difference, she combined her passion of natural products and creativity and developed Etta + Billie. After developing her product, her branding soon followed. Her approach was to communicate simplicity and elegance while still showcasing the qualities of each hand-made soap. Because each soap is hand-made, small batch numbers are added to each package, which shows the customer the work placed in each of her batches.  

Alana is also a member of SFMade (www.sfmade.org), which is a movement promoting emerging small businesses. Her soap collection is growing and her packaging really showcases the care and thought behind her product. 

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