Designed by Magneto Brand Advertising, Sub Rosa is a line of culinary inspired vodka:
"Our first spirit is a Tarragon vodka. It's a subtle blend of organic tarragon that is slightly licorice yet herbal; with a touch of fennel and a note of mint on the back of the palate. The Tarragon vodka makes a sublime martini with simply a lemon twist or a touch of Lemoncello. You'd almost call it feminine if it weren't 90 proof.
The second spirit is a Saffron vodka. This golden distillate has notes of toasted cumin on the nose, a mid-palate of lemony coriander wrapped in the aromatics of saffron with grace notes of ginger, black peppercorn and red chilies. This infused vodka is as complex as a gin with 8 spices making up a mélange that echoes India and Morocco."
On Treehugger the other day, I saw an article featuring Ciclus, a Spanish design firm, that has produced a unique holiday gift for Spanish waste management and consulting firm Grupo Hera. Grupo Hera asked Ciclus to produce a gift with the theme of turning waste into resources. Ciclus delivered: a wine case that turns into a lamp that turns into recyclable waste. Ciclus took the cava bottles meant as gifts and made a carrying case that could be reused as a lamp. The case comes with the lamp and electric plug in a compartment at one end of the case that can be pulled out in order to put together the lamp.
The concept is simple. The cava case consists of two layers in which the interior layer is the actual wine carrier, while the outer layer turns into the lamp. The inner layer consists of two packages: one to hold the cava bottle and one to hold the bulb and electric line. Nothing is wasted as the small compartment turns into the base of the lamp. The following photos show the wine case/lamp-making process:
A wonderful design sent in to us by Zoran Konjarski (Design student at Melbourne's RMIT). The concept was to package beer like pharmaceuticals.
Enquiring about Poland, most recognize its ambassadors in world politics. Recently I stumbled upon this statement: "Poland's two best imports – John Paul II and Belvedere Vodka!" One is certainly inclined to argue the former, but Belvedere Vodka undoubtedly continues to dominate the world. As one of the pioneers in luxury vodkas, it demonstrates up-most class in its design. With a sleek bottle, composed of matt and clear glass, and its beautifully illustrated image of willow branches situated in front of the Polish Presidential Residence, the designers portray a wonderful use of space perception within the overall composition. Its new line, Belvedere Intense, provides a dark alternative design with its all black bottle.
These milk cartons by design studio Raw-Edges demonstrate an interesting marriage of form and function. Percentages of fat in the milk can be identified visually by the form of the packaging, in addition to the usual information. The color palette remains the same on all three cartons, giving them a very unified look. There's also a modern simplicity at work with the spareness and color choice. Besides denoting the fat percentage, the indented forms on the packaging also serve as grips. This is the kind of chic milk carton you'd likely find in Patrick Bateman's fridge.
Angus Hyland of Pentagram has designed the graphic identity for EAT’s new range of seasonal food as part of a wider-reaching brand evolution strategy.
"The new range of packaging introduces new colours into the EAT palette at three month intervals. This seasonal refresh of the identity adds flexibility and means that the look of the stores is updated at regular intervals, without diluting the core elements of the brand. It reinforces the new tone of voice by making a virtue of EAT’s established business practices and emphasises EAT’s commitment to 'Good, fresh, uncomplicated food'."
New work from Moxie Sozo:
"Nuun makes portable electrolyte hydration tabs for endurance athletes, from adventure racers and ultra runners to Iron Man competitors and mountain bikers. Having established themselves with the extreme sports market, they wanted to expand their product line to offer a healthy hydration alternative for everyday life. So they developed U, a low-sugar, low-calorie option for hydration. Their primary target included women between 25–40 who shopped at Whole Foods, practiced yoga, and were environmentally conscientious. Their packaging needed to stand out on the shelves without being overt, suggest an active lifestyle without alienating recreational consumers, and justify U’s higher price point. Moxie Sozo created packaging with a feminine feel, imagery with a subtle reference to yoga and dance, and a layered design to give it a quiet elegance. Even before U was introduced at the consumer level, it was already receiving praise for its packaging at natural products trade shows and media events."
Many more images of this beautiful line after the jump!