Sun Crystals is a natural sweetener with just five calories per packet. It's a blend of sugar and stevia. The primary green color indicates its natural/healthier-for-you attributes. I really like the sun-made-of-sugar logo, which ties in perfectly with the name. It's a sweet, simple way of saying what the product is at a glance - without the typical 'sugar pouring from a teaspoon into a cup of coffee' imagery. The packaging was designed by TDA Advertising.
Admittedly, the green and white color scheme for natural alternative low-cal sweeteners is going to be hard to own - at least four other brands use this combination (Truvia, Steviva, Fructevia, SweetLeaf, etc.). By contrast, the artificial sweeteners Splenda®, Equal® and Sweet-n-Low® each have the good fortune of 'owning' yellow, blue and pink respectively as their brand colors. It's looking like the natural contenders are having a hard time changing consumer perception that anything besides green or white-plus-green would seem natural.
I'd love to hear our reader's input on this topic.
Chris Chapman is a London-based designer with an inventive side to his creative thinking. Meaty Packaging is a packaging concept featuring a new way to package fresh meats. He suggests using a biodegradable material, and less of it than the current typical meat packaging. The graphics are friendly and lighthearted - a nice alternative from what you might expect for meat.
Concept diagram after the jump.
An interesting concept was sent in by London-based Japanese designer, Yuko Sugimoto. The concept is called Zero, and is a packaging system for woman's sanitary napkins designed with the intention of creating a less embarrassing style package that looks less-obviously like sanitary napkins. The super-minimal design is coupled with the use of much less packaging material for a more eco-conscious approach. Inner liners were eliminated and replaced with an extra-long tape device, allowing the used product to be effectively bound up and disposed of. Cotton replaces paper pulp for a more renewable material, including outer wraps. The designer worked with Madoka Takuma on this project. Yuko's packaging concept won 2nd prize at the 2008 D&AD student awards.
We got in some amazingly good work from TDA Advertising & Design out of Boulder, Colorado. Actually, everything they sent in is pretty awesome, so we're pretty excited to share it with you. Above, is packaging design for gluten and sugar free Shrewd Foods snacks (no website, but if you know where to buy them, please share in the comments.)
Honest Foods granola packaging is simple, fresh and honest - just like its name.
Mix 1 high-antioxidant fiber drinks are attractive, simple and look like the functional beverages that they are.
(More views after the jump.)
Blossa (whom we've featured in the past) takes mulled wine to the next level with stylish packaging. They introduce a new limited-edition bottle every year; '09 is shown above and the full lineup is shown below. Designed by Stockholm-based BVD.
Some additional designs and views after the jump.