How Simple Shapes and a Unique Mascot make Cocoro Rooster Stand Out

Cocoro Rooster is a chicken fast food restaurant that is guaranteed to make you smile. The mascot, an adorable, bug-eyed chicken, is fun and instantly recognizable, giving the brand a jolt of energy. Galilea Torres, the designer at Tropical Branding Lab behind the project, told us a bit more about creating Cocoro Rooster’s mascot, developing the bold design, creating something that would appeal to both kids and adults, and more.

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Perfectly Pearl: Neenah Packaging’s New Paper Board is a New Level of Luxe

What do you think of when you imagine packaging with a pearly sheen to it? Elegance, sophistication, and class. But, of course, it has to be done right. When Neenah Packaging re-introduced their folding board line in 2015, their connections in the beauty and fragrance industry told them something was still missing from the lineup: a pearlized visual. While this isn’t revolutionary in the world of packaging design, the look and feel of a lot of the options felt a little too mass-produced—not exactly a great match for something that exudes style and grace.

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