An interesting concept was sent in by London-based Japanese designer, Yuko Sugimoto. The concept is called Zero, and is a packaging system for woman's sanitary napkins designed with the intention of creating a less embarrassing style package that looks less-obviously like sanitary napkins. The super-minimal design is coupled with the use of much less packaging material for a more eco-conscious approach. Inner liners were eliminated and replaced with an extra-long tape device, allowing the used product to be effectively bound up and disposed of. Cotton replaces paper pulp for a more renewable material, including outer wraps. The designer worked with Madoka Takuma on this project. Yuko's packaging concept won 2nd prize at the 2008 D&AD student awards.
We got in some amazingly good work from TDA Advertising & Design out of Boulder, Colorado. Actually, everything they sent in is pretty awesome, so we're pretty excited to share it with you. Above, is packaging design for gluten and sugar free Shrewd Foods snacks (no website, but if you know where to buy them, please share in the comments.)
Honest Foods granola packaging is simple, fresh and honest - just like its name.
Mix 1 high-antioxidant fiber drinks are attractive, simple and look like the functional beverages that they are.
(More views after the jump.)
Blossa (whom we've featured in the past) takes mulled wine to the next level with stylish packaging. They introduce a new limited-edition bottle every year; '09 is shown above and the full lineup is shown below. Designed by Stockholm-based BVD.
Some additional designs and views after the jump.
We see a lot of packaging every day (especially if you're a regular at The Dieline) so it's easy to overlook some exceptional design work. On the surface, there are designs that look classic, expected and not really extraordinary. Yet, they are carefully crafted to create a major impact on the marketplace they're intended for. This is what makes the craft of packaging design different from other forms of identity and design-at-large. A lot of strategic thinking and planning goes into packaging design - especially updates and rebrands for established consumer brands.
Pierini Partners in Argentina took the existing Taquina brand and polished it up - with great results. Take an inside look into the redesign process with some great images highlighting the details.
Below: before and after of key details in the design.
Emily Kowzan designed some really nice packaging while studying at SVA. She studied identity and packaging design under instruction of Louise Fili, a world-famous and award winning identity and packaging designer. What a great privilege! You can definitely see Louise's influence in Emily's work. I really like the Lasera wine above, and the twist-wrapped sweets below.
(One more design after the jump.)
The Malbourough Sun wine range is the latest project from Australian firm The Creative Method:
New York and Denmark based Hello Monday has redesign the branding and packaging for Derma Nova:
"If a human being was a tree…its hair would be the leaves, its skin would be the protective bark on the trunk, and its inner skin layers would be the tree rings. When a three gets sick, it fades, the bark gets flaky and the leaves fall off. The only thing that can protect it is the right care. DermaNova does not help reinvigorate trees (or Ents for that matter), but it clearly helps people. To be able to tell this story about trees and humans, Hello Monday has redesigned the DermaNova packaging."
See the "before" after the jump.
New work from Sweden based design firm Silver, for ACO Skin Nordic:
"ACO Spotless, products that are made for Spotless days. With Spotless we found the right tone of voice to communicate in a
relaxed way what the user want to achieve. Combined with strong colours
and technical packaging it gave us a whole that are different in the
Apart from the “straight on design” is even the product promise made with an attitude that signal what the product “helps” the consumer with. The assignment included design strategy and copy that supports a complete system of products that both treats and prevent spots. ACO Spotless will only be sold in the pharmacies in the Nordic countries."