Sandals Resorts Caribbean Sauces

Scott Peiffer and Mike Menendez, creative director and senior designer for Sandals Resorts In-House Design Department sent us these images of their new line of Caribbean sauces for the resorts. With the packaging, the designers wanted to embody the true character of the Caribbean by conveying its rich diversity, food and personality. The sauces will be sold in Sandals gift shops and, possibly, US markets. The sauces fall under a new division of Sandals Resorts called "Sandals Lifestyle", which is slowly beginning to launch in and around the company. They anticipate more food products in the future.

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Ainsley Harriott Exotic Cup Soups

 
 


After the successful summer 2008 expansion of the Ainsley Harriott brand into meal kits with the introduction of the World Kitchen range, international design and branding agency Kernel have again been working with Symington's, extending the range with 'exotic' cup soups.  

There are six soups in the range, with recipes from Mexico to Thailand.  "The challenge was to fit this brand expression with the overall brand strategy of introducing the target market of female purchasers in their twenties and thirties to tastes that expand their comfort zone – the key to growth for the brand", says Paul Iddon, Director of Creative Strategy at Kernel.  "Taking them willingly on the journey is vital. We have to remember that 10 years ago couscous was regarded as exotic, now it's commonplace.  The Ainsley Harriott brand played a significant role in that change."  

The World Kitchen cup soup range architecture builds on the Ainsley Harriott brand's core equities, signifying 'new and exotic' via colour and symbolic linework illustrations. The soups will be launched mid-February 2009.

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Brandhouse designs Chateau Rouge

 

New range of equisite teas from Brandhouse
Inspired by the legendary french artisan chateau, each variant has an item found in this opulant eclectic house that relates to the product (for example the caffeine free tea has an antique clock, as it's drinkable all day, the English Earl grey has a lion door-knocker, the Formosa has Gardinia notes, so the design is a floral diamond white broach on a foliage silk wallcovering etc) More after the jump...

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12 Inches of label

"Imagine being briefed to create striking packaging for a product named after the height of the bottle it's packaged in. With only small prints required, there was a real opportunity to have some fun. The solution was to design labels that were also 12" long, printed onto packaging tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device."

Don't they wrap around the bottle like the Eden serpent around the Tree of Knowledge? Tempting... Another interesting piece by War Design, awarded a Distinction at 2008 AGDA awards.

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John Allan's products

Nice men's personal care products designed by John Allan and his creative director. Classic, clean and simple.

More photos after the jump.

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Studio Spotlight: Sterling Brands

Sterling Brands, based in New York and San Francisco, has been responsible for branding some of the most well known brands in the world. They have created some remarkably well known and well loved brands, and always produce beautiful package designs:

"We are a leading brand and design firm, formed in 1992 with a staff of 90 professionals in the United States. Sterling Brands also has affiliate offices in Singapore and London. We are a proud member of the Omnicom Network.

We do two things really well — brand strategy and brand design. In every case, we work closely and collaboratively with our client partners to deliver fresh, inspiring, high quality work. We provide a passionate and ruthlessly honest point of view. We are obsessed with creating an outcome that will make a difference. A catalytic result.

Our internal culture is a critical aspect of our business. It is the most unique and enduring quality about Sterling Brands. Like all successful project-based businesses, we have a high metabolic rate that energizes and inspires our clients.

Our work is driven by a deep and genuine fascination about the relationships that exist between people and brands and we take the greatest satisfaction in applying this knowledge to deliver extraordinary work for our clients on every project."

See 10 more projects after the jump!

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True Delights

True Delights are the foodie's version of a snack bar. Aimed at adult consumers, they are positioned as "indulgent wholesome snacks." Quaker teamed up with DuPuis for the packaging design. Here's how DuPuis approached the project:

To appeal to Food Lovers, companies like Quaker Foods are developing products that bridge the gap between healthy eating and happy eating. Most recently, Quaker developed True Delights—a surprisingly indulgent wholesome snack.

The Result
In creating the visual language and packaging for True Delights, DuPuis wanted to convey three key features about the product:
• Its complex, adult flavor combinations
• Its fresh, natural ingredients
• Its true wholesome decadence

The resulting package system is simple, and successful, using sophisticated imagery and deep, rich colors to stand out on the shelf—and apart from the competition. In fact, testing showed better than average find-times, lower instances of misidentification, as well as strong taste and quality perceptions.

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More from QSLD

More beautiful fragrance packaging from QSLD, previously featured here. More after the jump!

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