Mekfartin Honeymoon {black kiss}

Mekfartin Honeymoon {black kiss}

FekDesign has developed a design that is sleek and sexy for Honeymoon {black kiss}. The logo incorporates a hexagon design and a honeycomb which creates a silhouette of two lips kissing. The logo details everything in a subtle yet clever way. The matte texture against the shiny black label gives a black and black look that is just luscious. 

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Q&A with Michael Hendrix from IDEO: The Future of Package Design

Q&A with Michael Hendrix from IDEO: The Future of Package Design

Michael Hendrix from IDEO: The Future of Package Design

Our third Q&A is with Michael Hendrix from IDEO. As an IDEO partner, Michael Hendrix leads the Boston studio and guides the firm’s East Coast-based Design Directors. Michael will be speaking at The Dieline Summit, our conference this Fall in Paris (Nov 16-17). 

We had the opportunity to ask Michael a series of questions that represent the theme of The Dieline Summit and overarching question:

What is the Future of Package Design? 

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Opinion: eCommerce Packaging in Social Media Pt. 1

Opinion: eCommerce Packaging in Social Media Pt. 1

This week's opinion series is by designer and social media strategist, Rob Repta of Design Packaging, Inc.  As eCommerce gains steady ground with consumers, he shares 4 Tips to Creating Share-Worthy Experiences.

If you think your friends’ post of online purchases are another way to show off - think again. The perfectly styled image touting designer products complete with branded eCommerce packaging, creates free marketing for luxury brands like Barney’s and Mr. Porter. By creating a positive eCommerce packaging experience, the likelihood for that brand to be shared by consumers greatly increases. eCommerce is expected to outpace brick-and-mortar sales in the next few years, reaching $370 billion by 2017.  Web-enabled devices allow consumers instant access to social media platforms to share their delightful, or tragic unboxing experiences. Whatever the experience may be, it will directly affect the brand.

Here are four ways to come out ahead in the new economy of bricks and clicks:

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Dove Advanced Hair Series

Dove Advanced Hair Series

Dove Advanced Hair Series launched with great success in the U.S market and now has designed a more premium and pack design launch for the U.K. JDO Brand and Design Innovation designed a chrome and gradient story for the tubes of the Dove Series. The front design features identifying colors for the type of Dove product you're purchasing. The use of chrome colors with gradients really stands out on shelf. 

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