Method Sunset Breeze Laundry Collection

Method Sunset Breeze Laundry Collection

Inspired by high fashion, this limited edition Method Home laundry soap is reminiscent of trendy textiles with a fun bright color palette.

"This spring, Method is launching a new fragrance, Sunset Breeze, to our innovative laundry collection. This new scent is a light, fruity, tropical escape – the perfect solution for freshening up your spring wardrobe if it’s been in hibernation for the winter.  The hypoallergenic, plant-based formulas deliver clean, soft, beautifully-scented clothes and the convenient packaging eliminates the need for a messy laundry cap or wasteful dryer sheet."

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Whole Fish, A Frozen Fish Brand

Whole Fish, A Frozen Fish Brand

Choungryong Fisheries is one of the largest fisheries companies in South Korea and has produced the best Jeju Island fish (red tile fish, mackerel, hairtail fish, to yellow croaker) for over 30 years. However, the brand name of its frozen fish products ‘Sugwipo Harubang’ was neither registered as a trademark, nor unique. The Bread and Butter recreated its brand name to 'WHOLE FISH,' with two slogans: ‘So Fresh, So Sure’/‘Simply Whole, Simply Healthy’.

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Vivana

Vivana

Designed by Anagrama, Viviana is a brand for highly nutritional food products made with natural ingredients, antioxidants and super-foods located in Monterrey, Mexico. The brand name comes from the spanish word vivir and vida, meaning living and life. These words make direct reference to the product's natural and purifying properties. 

"Honesty, one of the main values that the brand represents, is the main reason we decided to maintain the consistently simple and concrete graphic language in the logotype and packaging."

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Before & After: Riso Flora

Before & After: Riso Flora

"Flora appeared on the marked in the late ‘60s introducing the Parboiling process in Italy and becoming the leader in the newly created segment. Later the company extended its range in order to meet the most recent market trends. However, the new lines did not get all the recognition they needed as the brand was mainly associated to its most successful product: the parboiled rice."

BREAK created a new, strong brand identity, in order to make the brand more independent from the parboiled line and give value to all of its offering. A new graphic system was also needed to present the range in a clear way, give it more visibility on shelves and add more premiumness to it. 

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The Dieline Conference: Register by May 11th to Save!

The Dieline Conference: Register by May 11th to Save!

Successful brand managers and designers understand the value of starting with the package first. At The Dieline Conference 2014, you’ll discover how to gain recognition and respect by articulating what your design means to a brand. This year in Boston, we have gathered forward-thinking designers from brands like The Fresh Market and Method to share case studies, discuss hot topics like interactive and sustainable package design and help you communicate to your brand target, every time.

As a part of HOW Design Live, you will enjoy keynote sessions from the greatest minds in design, including Stefan Sagmeister, Paola Antonelli, and Dan Pink. 

Register by May 11th SAVE!

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Save an additional $50 on your big ticket with discount code: DIELINE14

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Amouria Jewelry

Amouria Jewelry

Amouria Jewerly was created for Neville Billimoria. The packaging is the part of a brand-book, which is being produced step-by-step for now. Different designs are thought to be used for different reasons all inspired with the notion that "Love is Fragile. Yes, relationships are known to be fragile matter. However, if thin lines of the logo become facets of diamond, it's a reason to think different."

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Genos DNA testing sets

Genos DNA testing sets

Ever wondered what DNA testing packaging looks like? Designed by Izvorka Juric, Genos is the first private DNA lab in the region that carries out all forms of DNA analysis. Inside this modern equipped laboratory, Genos applies the latest methods and validated protocols proving a complete service from the isolation of DNA to the interpretation of the results.

"The packaging is a solid cardboard tube with a matte black metal fixed bottom and lid. It contains only the information that is applicable to all products, while self-adhesive labels contain the names and information specific for each DNA set, encoding the products within the lines by color and photography."

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Notio Premium Extra Virgin Olive Oil

Notio Premium Extra Virgin Olive Oil

Designed by The Comback StudioNotio Premium Extra virgin Olive Oil is the first of a series of products under the same brand name, all of which are produced on an estate located at the village of Agios Floros in the Messinia region, on the south of Peloponnese in Greece. Each bottle is individually numbered, with its unique number written by hand on the top of the safety strip that secures the cap. 

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NibMor

NibMor

Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and
packaging for organic chocolate brand, NibMor.

“Our new design for NibMor does away with the idea of guilty pleasure, making NibMor chocolate an everyday indulgence that you can feel good about. We can’t wait to see this brand start to change the market for the better.”

- Hamish Campbell, Creative Director at Pearlfisher New York

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