New work from Brandoctor, see the before after the jump."“Osjecko pivo” is the first and oldest Croatian Beer (The brewery was founded in 1697), that underwent a large rebranding in 2009, improving taste, redesigning the complete product and visual identity as well as communication. It is one of the biggest Croatian rebranding success stories of the year."
The Peepoobag was designed to provide a solution to the immediate need of relieving oneself; it’s also part of a longer-term, environmentally friendly value chain. Because most toilets are part of a sanitation infrastructure that requires water and huge financial investment, providing a quick, easy, safe and inexpensive way to go to the bathroom is a major advance over using the street. But the advantages don’t stop there. The narrow bag is made of high-performance bioplastic with a thin interior layer of gauze treated with urea, a non-hazardous chemical fertilizer that breaks down feces and urine into ammonia and carbonate. Within two to four weeks, the treated human waste can be used as fertilizer."
Three projects by Allie Looney a recent graduate of Syracuse University's communication design program:
Vim is a break from your typical over caffeinated and sugar loaded 4pm pick me up. Infusing water with
natural flavors and vitamins this drink has the ability to not only help with your afternoon slump but
also cure the common cold. Stop in to Vim and customize a drink that suits your needs.
Everyone knows it can be hard to be a kid, but kids with developmental and learning disabilities have
an even harder time. Scientific research has proven that certain diets can help a child's focus and
learning behaviors. Kidease lunches utilize this research to provide children with healthy lunches that
can make their lives a lot easier."
Drinking beer is one of America's favorite past times. Wouldn't it be nice if you could save a tree with
every beer you drink? Bare Beer is an eco-friendly, regional beer company. With bio-degradable
packaging, regional distribution, and innovative brewing techniques. This company is saving the
world one beer at a time."
Click on each image to view the post:
"The guys at design agency Navy Blue were given a mighty tricky brief for West Eleven Cocktails. They were asked to communicate to both trade and consumers that these premium packaged spirits were capable of reproducing the genuine 'cocktail experience' at home and in bars. They also had to avoid any associations with the dreaded alcopops, and all the while stand out effectively on shelf. They deserve huge credit for doing just that, with bottles that the judges said had "a nice hand made feel, which captures the authenticity of the product well."
--photos by Rob Lawson Photography
Clever new work from Serbian design firm Peter Gregson:
"PG developed concept and visual identity for new nut packaging called WANTED (pistachios, cashew nuts and peanuts). The aim of this project was to create an eye catching and funny package for the most desired (wanted) products. Each product has a warrant for a wanted person - ingredient on the front. For instance cashew nut is an Indian. In a Serbian cashew nut is translated as Indian nut, which explains the turban."
Brandhouse created the packaging design in collaboration with M&S Marketing and Design, for the entire range, the results of which are modern, fresh, and specifically don't conform to existing category stereotypes.
Each label has a hidden idea relating to a quirky story taken from the brewery, it's worth taking a second look! see individuals after jump...