Taft Street Winery: Heritage Label

Taft Street Winery: Heritage Label

Taft Street Winery: Heritage Label is one of three tiers redesigned in the brand identity and label refresh by Michael Osborne Design. This tier, designed specifically for small-production, tasting room selections, personifies the garagistes tradition through the simple pairing of vintage garage and wine-making tools throughout the line of varietals. As the label proclaims, these wines are "Garage Crafted With Love."

"The term 'garagistes' originated in Bordeaux in the 1980’s and referred to a group of innovative winemakers who produced exceptional wines in their garages rather than in grand chateaux. Since 1979, Taft Street has carried on the garagistes tradition of innovation and excellence in a chateau alternative locale; producing limited production, handcrafted wines from select Sonoma County vineyards."

Click to read more



Student: Ollie Amiko Cats Food

Student: Ollie Amiko Cats Food

Ollie Amiko Cats Food is an academic exploration into pet packaging from student Joshua White. 

"An academic exploration into pet product packaging: a proposed Target Brand to fill a curious vacancy. Presented and packaged in a way that rewards exploration of the container, Ollie Amiko offers simple ingredients, well: as it should be."

Click to read more

Gimsel, Organic Supermarket

Gimsel, Organic Supermarket

Gimsel, an organic supermarket that has a customer fan base originating from 25 years ago decided to commission Studio Beige to re-brand their logo, website, signage and overall brand identity. Not packaging specifically, but lovely food related branding nonetheless. Check it out below!

Click to read more

Whataburger Retail Packaging

Whataburger Retail Packaging

For years, customers have been asking Whataburger to bottle their legendary Fancy Ketchup. And until now they've resorted to filling their to-go bags (and sometimes pockets) with the little tubs, and the folks of McGarrah Jessee were tasked with developing the packaging.

"We're proud to have helped Whataburger create these bottled versions of Fancy Ketchup, and Spicy Ketchup and Original Mustard, too. Maybe now people will quit stealing so many tubs. Or maybe not."

Click to read more

Aroma R-evolution

Aroma R-evolution

Molecule-R's objective is to "democratize the latest cuisine innovations" and with this latest creation, the "Aromafork and Aromaspoon" these cutlery products produce an intense and unique tasting experience. Such an innovative product that touches every sense and taste bud when eating, any food connoisseurs dream!

"Today, the company unveils the Aromafork and the Aromaspoon; two patented pieces of cutlery specifically designed to produce an intense and unique tasting and olfactive experience. Because taste buds recognize only the 5 primary tastes, while the nose is capable of distinguishing the subtle flavors of food as aromas reach the back of your palette upon expiration."

Click to read more

Featured

Before & After: Eylure

Before & After: Eylure

Honey Creative has redesigned the branding and packaging for the artificial lash company, Eylure. The overall concept of this redesign is focused on heritage and reintroducing a premium look for which the brand is known for. This redesign has a vintage feel that takes you back to old hollywood glamour. The design is clear, consistent, and risk taking, which sets it apart in the mass market category. 

Click to read more

Prodjuice: A Cold Pressed Juice

Prodjuice: A Cold Pressed Juice

Folke Army designed Prodijuice Cold Pressed Juice focused on the beautiful ingredients in each juice and the layers and natural colors they produce in the bottle. With this in mind the label design is minimal with the idea of it being more "infographic" and having the bottle and juice be the primary focal point on the overall design.

Click to read more


©2014 DIELINE MEDIA, LLC. ALL RIGHTS RESERVED. PROUDLY BASED IN DOWNTOWN LOS ANGELES.