Studio Spotlight: TDA Advertising & Design

We got in some amazingly good work from TDA Advertising & Design out of Boulder, Colorado. Actually, everything they sent in is pretty awesome, so we're pretty excited to share it with you. Above, is packaging design for gluten and sugar free Shrewd Foods snacks (no website, but if you know where to buy them, please share in the comments.)

Honest Foods granola packaging is simple, fresh and honest - just like its name.

Mix 1 high-antioxidant fiber drinks are attractive, simple and look like the functional beverages that they are.

(More views after the jump.)

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Blossa

 

Blossa (whom we've featured in the past) takes mulled wine to the next level with stylish packaging. They introduce a new limited-edition bottle every year; '09 is shown above and the full lineup is shown below. Designed by Stockholm-based BVD.

Some additional designs and views after the jump.

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Taquina Beer

We see a lot of packaging every day (especially if you're a regular at The Dieline) so it's easy to overlook some exceptional design work. On the surface, there are designs that look classic, expected and not really extraordinary. Yet, they are carefully crafted to create a major impact on the marketplace they're intended for. This is what makes the craft of packaging design different from other forms of identity and design-at-large. A lot of strategic thinking and planning goes into packaging design - especially updates and rebrands for established consumer brands.

Pierini Partners in Argentina took the existing Taquina brand and polished it up - with great results. Take an inside look into the redesign process with some great images highlighting the details.

Below: before and after of key details in the design.

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Student Spotlight: Emily Kowzan

Emily Kowzan designed some really nice packaging while studying at SVA. She studied identity and packaging design under instruction of Louise Fili, a world-famous and award winning identity and packaging designer. What a great privilege! You can definitely see Louise's influence in Emily's work. I really like the Lasera wine above, and the twist-wrapped sweets below.

(One more design after the jump.)

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Marlborough Sun

The Malbourough Sun wine range is the latest project from Australian firm The Creative Method:

"The brief is to create a new series of wine labels from scratch. This is to include naming, identity and label design. The name and label needed to take advantage of the high profile of Marlborough wines across the globe. It needed to have a clear point of difference from other labels, as well as needing to standout on shelf, have a sense of humour and most importantly create a talking point.  If there was a way that the labels could re-invent themselves each year this would also be an advantage as the grapes were specifically selected for each variety and need to display individual characteristics.

This wine label just won The Best Packaging Awards last weekend on Create Awards 2009."

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Before & After: Derma Nova

New York and Denmark based Hello Monday has redesign the branding and packaging for Derma Nova:

"If a human being was a tree…its hair would be the leaves, its skin would be the protective bark on the trunk, and its inner skin layers would be the tree rings. When a three gets sick, it fades, the bark gets flaky and the leaves fall off. The only thing that can protect it is the right care. DermaNova does not help reinvigorate trees (or Ents for that matter), but it clearly helps people. To be able to tell this story about trees and humans, Hello Monday has redesigned the DermaNova packaging."

See the "before" after the jump.

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ACO Spotless

New work from Sweden based design firm Silver, for ACO Skin Nordic:

"ACO Spotless, products that are made for Spotless days. With Spotless we found the right tone of voice to communicate in a relaxed way what the user want to achieve. Combined with strong colours and technical packaging it gave us a whole that are different in the category.

Apart from the “straight on design” is even the product promise made with an attitude that signal what the product “helps” the consumer with. The assignment included design strategy and copy that supports a complete system of products that both treats and prevent spots. ACO Spotless will only be sold in the pharmacies in the Nordic countries."

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Mosaic Coffee

Designed by Australian based Bluefish Branding:

"MOSAIC™ was developed for the most serious of coffee drinker. The connoisseur in search of full body and a robust full flavour. It is a very strong coffee. Let’s say it is not for the faint hearted.

We developed a branding device to reflect this philosophy and roughly spray painted it directly on any packages, giving the brand immediate gravitas and a notable visual difference (as well as pointing to the very hand crafted nature of the product).

There was then an extension to the series with the addition of a 3 sku pack contained in a miniature semi-recycled sack. Old sacks are used and roughly stencilled with large design, then cut up and sewn into three 250g pack sacks."

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