A clever line of phonetically spelled wines designed and sent in by Caroline Gilroy:
"I have designed a new range of Australian wines. The concept behind Vee-Noh! is pronunciation. I have worked in the hospitality industry for a few years and am always amused how people pronounce certain wines, often incorrectly. I believe I have developed a cheeky solution."
Logan Johnson is a recent graduate of the Art Institute of California - Orange County. 110% is one of his recent projects:
"One Hundred Ten Percent (110) is a fictional fitness water. The brand name is derived from the phrase “give it 110%” - meaning to go above and beyond and give it all you’ve got, and then some.
110 is targeted at men and women 18-30 who are involved in intense athletics and require that little bit extra boost from essential vitamins and nutrients to rehydrate and replenish fluid, carbohydrates and electrolytes. The branding was kept contemporary and clean to efficiently communicate the product message of a simple, no frills natural, healthy sports drink to the consumer.
Multiple flavors were selected to broaden the appeal to potential consumers. Each flavor was given its own distinctive color while the layout on the label remained consistent to maintain stability in the brands identity."
Sara Strand is a freelance graphic designer and senior year packaging design student based in Sweden. Here is a description she sent in of her recent projects:
"Love Fonts Memo is a classic memory game where it’s all about finding a matching pair of cards. At the end the player with most card pairs wins. The cards represents love stories about different kind of type faces. Love Fonts Memo is perfect whether you are a professional or a rookie.
High quality apples from Aomori, Northern Japan: Fresh fruit has a high status in Japan and apples are often sold as gifts (£6 per apple). The package is at least as important as the content itself. Aomori is one of the leading brands and account for 50 percent of the japanese apple market.
This package is a symbol of the quality, elegance and exquisite taste of Aomori Apples. A japanese colour explosion combined with a scandinavian simplicity. It’s made for two apples and inside there is a wrapper that keeps the apples safely.
Fish, Bird, Dog & Cat is a line of animal food/candy. Organic food/candy which comes in a packaging with little windows. So you can easily see what product you’re buying for your pet."
More shots of Sara's work after the jump.
A new range of 7 wines sent in exclusively to us, by south-eastern Australia based winery Friday Monkey. One more after the jump.
The Ice Cube Diet made by Desert Labs debuted in the US last week. The packaging caught my eye. I spoke with Jane Walsh of jcw pr who is representing the company.
She told me the basic design concept was to stand out and communicate nature and quality.
"The designers thought that protruding the cubes will help the Ice Cube Diet package stick out in the store refrigerator and capture the buyer’s attention," Walsh said. "The extension of the packaging, with the cubes, also helped the product have more of presence on the store shelf."
The packaging was designed by Studio Merhav in Tel Aviv.
“The white color will serve us, we thought, in creating a sense of quality and freshness that the unique product deserves," Studio Merhav told us. "We also extended the hoodia on the packaging in order to stress out the naturalness of the product, using green in the logo and otherwise also helps with that.”
The product is unique as it is sold frozen.
Via Sustainable is Good
"Front Row from Charles Worthington targets a fashion savvy consumer at the younger end of the brand’s audience. It draws on Charles Worthington and teams vast experience and involvement in the backstage world of catwalk shows. Jkr wanted to convey not just the flair and drama of this world, but also the professional nature of the brand and its products. Their solution stretched from generating the name through to innovative packaging where the product descriptor and other graphics can be peeled off to reveal a purely decorative pack. The idea is that this “peeled pack” makes for a stronger statement when pulled out of a handbag in the club bathrooms, and has more decorative appeal back home in the bathroom. It also means that while fashions change, the outer branding can remain consistent, while the inners can change, or be used as specific limited editions, such as the range of three already designed by Erdem."
Designed by UK based JRK.
"Senorio de Jaen is proud to present the first olive oil to be wrapped in gold and decorated by means of a modern 360 silk screening, the Senorio de Jaen circular bottle is the result of extensive alternative designing and is aimed at those clients that seek unmatchable quality, design and flavor.
The bottle, which resembles that of a fine wine, has been silk-screened in gold with 97 images that blend together in perfection and harmony and represent the true values that Senorio de Jaen stands for. The figure 667 stand out amongst the other images and symbolizes the exact amount of olives that have been pressed to obtain the coupage.
Senorio de Jaen is a new endeavor of Olife SA, a family owned company in Jaen that has been producing extra virgin olive oil from their property in Ubeda for generations."
Designed by Ekosistema. Several more images of this stunning olive oil bottle after the jump.
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