SQUA(RED) Reader

SQUA(RED) Reader

Square partnered with AIDS organization (RED) to debut a special edition red credit card reader, which helps raise money for the fight to end AIDS. The (SQUA)RED packaging used a red-tinted plastic front cover to highlight the limited edition reader. Square opted for a durable matte plastic, which would keep its integrity during the shipping process and provide a great tactile experience. Square integrated the (RED) branding, in terms of color and typeface, to ensure the result was something new and fresh for both parties.

"Our partnership with Square is truly special in that it’s the ultimate marriage of two key (RED) pillars: consumer activism and digital innovation. With the new SQUA(RED) Reader, the pioneering team at Square has created a beautiful (RED) product that allows small businesses everywhere to turn their transactions into an AIDS fighting machine. This is an exciting first step towards revolutionizing the way charities fundraise and raise awareness among consumers!”

- Deborah Dugan, CEO of (RED)

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Seed and Bean

Seed and Bean

After their grand debut in Glastonbury Festival, Organic Seed and Bean's design reflects the magic, creativity and passionate personality of the brand and is by far eye catching for the retailer and consumers.  Family (and friends) were chosen to create this new look as specialist in revitalizing brands that need step-change to thrive.

"It was a perfect brief for us – a product with such good qualities and brand owners with such passion, but with packaging that lacked the visual and verbal tools to be its best salesperson. Our job is to get people to really take notice of Seed and Bean; to get them to understand the brand’s special difference at point of purchase."

- Alex Durbridge, Creative Director, Family (and friends)

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Featured

The Rise of Interactive Packaging, Envisioning the Future: Meet Gerardo Herrera of Art Center

The Rise of Interactive Packaging, Envisioning the Future: Meet Gerardo Herrera of Art Center

Gerardo HerreraDirector of Packaging for Art Center College of Design, will be presenting The Rise of Interactive Packaging: Envisioning the Future at The Dieline Conference on Thursday, May 15, 2014.

As the Director of Packaging of Art Center College of Design, Gerardo leads his departments faculty in the continued development of the curriculum, while teaching and working with Art Center’s Educational Partnerships for Corporate Sponsored Projects & DesignStorms®. These all are vehicles to explore industry challenges and envision the future through a team of multi-disciplinary design students and, faculty. Gerardo honed his distinctive insight, passion, and global experience over two decades while leading the Global Brand Experience team at Nokia and other brands. He is also an associate at Design Studio Nuovo, with founder Frank Nuovo, former chief of design for Nokia and founder/creator of Vertu. Design Studio Nuovo is an incubator for developing compelling ideas, design solutions and innovative technology systems for commercially viable products and services with global brands and new ventures.

We asked Gerardo a few questions about his careers and inspirations.

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Island Bakery

Island Bakery

There are pressures involved in responding to any creative brief, but when Dan Kimmins, Design Director at Ziggurat Brands, was far from home on the Isle of Mull, standing face-to-face with his client’s brother – an imposing man at the best of times but even more so whilst holding a chainsaw – that was when Kimmins began to realise just how much was resting on his work for Island Bakery.

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White Whale Cocktail Mixer

White Whale Cocktail Mixer

In the heart of South, Dave Staples and Corey Mason embarked on a mission:  to create a unique line of cocktail mixers using only exotic juices and garden-fresh herbs. Thus White Whale Cocktail Mixers were born. These mixers would make strong, spirit-forward cocktails that would delight both casual drinkers and cocktail connoisseurs. It was only natural that they design these mixer with a strong package design using contemporary typography and color.

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Pizza Vinoteca

Pizza Vinoteca

The founder of Pizza Vinoteca had a vision to create a fast-casual restaurant and take-out destination that would redefine casual dining in New York City. He hired Memo NY to create that vision. Memo NY's goal was to create a highly designed dining destination where the best of fine dining (high quality ingredients, 4-star preparations, and top notch service) was available at a great price in a technology-enhanced environment.

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Tesco Revisionist

Tesco Revisionist

R Design has created a package design for Revisionist bottled beers exclusively to Tesco. With the entire concept being inspired by travel each beer is unique and bold in style. 

 

Building on the ever growing trend for craft beers, Tesco have joined forces with Marstonʼs Brewers to launch their ʻRevisionistʼ range exclusively in Tesco stores. Revisionist craft beers are the result of master brewerʼs having free reign to ʻreviseʼ their favorite brewing recipes using contemporary techniques and ingredients to create truly unique and distinctive beers.

The packaging design was inspired by travel and the idea of visiting the places from which each unique style of beer originates. 

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El Juego de la Campaña Loca

El Juego de la Campaña Loca

El Juego de la Campana is a game all about the obstacles that happen in the world of advertising. Bionmi: Creatividad has developed a game to showcase to their customers the hurdles and setbacks that occur with the world of advertising, such as budgets and revisions, but overall keeping the game educational and fun.

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Featured

Opinion Series: Imagining Future Solutions

Opinion Series: Imagining Future Solutions

"As we move forward to the era of smart homes where the refrigerator can adjust the temperature for new packages to balance its environment or an oven that alerts you when the roast is done without having a timer set, Intelligent Packaging will become part of the home’s system."

Gerardo HerreraDirector of Packaging for Art Center College of Design, shares the new innovations in intelligent packaging. 

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