It happened again. Another aesthetically pleasing package worthy of the Dieline has been pulled from the shelves of the supermarkets across the country for poor sales performance.
"Striving to highlight the key attributes of simplicity, smartness and abundance, Sterling Brands focused on the family name and the tale of the Gregory brothers who saw the opportunity in the fresh fruit juice market and for a simple way to serve it to families, which also required fewer trips to the supermarket."
The Brand Hatchery concepted the product idea and package design of Boxsal as part of an internal agency assignment. They loved the idea so much they formed Three Blind Ants, LLC, a new design company dedicated to picnic and consumer focused fun products. Lots more photos after the jump.