UK based Elmwood has recently redesigned Glayva Liqueur. The bottle remains the same, but the look has become more premium and contemporary. See the "before" after the jump.
"Stejar was launched by SAB Miller in 2005 as the first stand alone Strong beer brand. (with a higher alcohol content than regular products). After a year and a half the company wanted to evolve the package into a new variant, with lower alcohol, that would grow the brand outside the strong beers niche and bridge the gap between regular beers and strong beers, in order to capture a bigger slice of the market share. The price positioning was upper-mainstream.
Our approach was simple: we dived deep into men’s universe and gather from there all the things men treasure. So we designed a shiny 3D package and logo based on sports team imagery, car logotypes, watches, carbon fibre textures from racing cars, and military heraldic. We built a new, heavier and more masculine typeface for the logotype, place it on a dark red flag and we choose desaturated gold metallic to build a design reminding of automotive logos and expensive watches engravings."
Designed by Romania based Acme Industries.
Work winner of the competition of IED in Packaging Design for the course of 2009/10: The idea of this project is to promote a more healthy food consumption and, concurrently, to also promote sustainable local agriculture, which involves methods that do not harm the environment, respect workers and animals, provide fair wages to farmers and support farming communities.
I have created a brand for a little market, that sells products of its own farm. Is called FOOD LOVERS. This brand is for people who appreciate tasty food, like to know where they came from, and care about all the elements involved in its production. The typography was created after a research on little markets, where the products are traditionally mentioned on a blackboard, in large separated letters written with a piece of chalk.
The idea of the hand in the brand come up because it is the greatest instrument that a person needs to do cooking. With thehand the sauce is tasted, the salt is sprinkled, the dough is kneaded, the quantity of oil is controlled, the limon is squeezed, the bread is sliced, and so on. The changing symbol shows the movement of the hole process of cooking. The hands interact with the typography of chalk, “tasting” and “preparing” it, as if it was fresh food, came right from the farm."
Designed by Brazil based designer Isabela Serta, several more shots after the jump.
We have sifted through the archives and have gathered our top 50 favorite personal fragrance package designs! See which ones made the cut after the jump, and be sure to share in the comments which ones are your top favorites. Remember you can click each image to view the original post to find out more information on each design. Enjoy!
Target has finally released "official" shots of its new Up & Up range. The design firm signed a non-disclosure agreement with Target, so unfortunately we can not reveal the team behind the new brand. Share your thoughts after the jump!
"Nominated at Visuelt 09, norways largest competition for visual communication. Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles.
The idea was to transmit an unpretentious "every day feeling" and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values. The client wished to transmit this rustic atmosphere."
Several more images after the jump.
"The exterior box is designed to resemble a vintage AC/DC guitar amp – complete with the original logo that was spray-painted onto the rear of Angus and Malcolm’s speaker cabinets in 1975. The “head” of the amp has a handle that lifts the top off to reveal the contents housed within. Oh yeah, the head is also a WORKING GUITAR AMPLIFIER! That’s right, one watt of pure AC/DC makes this box a truly unique collector’s item. You can PLAY the box set while LISTENING TO the box set! Check out the videos of Angus using the amp.
The box, which includes 3 CDs and 2 DVDs of ACDC rare tracks, recordings and videos, also includes a 12" LP, numerous memorabilia reproductions as well as a 164-page hard bound book containing rare and unseen photos spanning 1974-2009 plus full-size re-prints of original press releases, tour itineraries, tour books, test pressing labels, advertisements and much more. A real history of the band from the inside out. Rare photography includes never-before-seen shots of the band recording at the Albert Music studio on King Street in Sydney with legendary producers Harry Vanda and George Young in 1977. Also tons of unpublished live shots from all over the world."
Designed by Phil Yarnall of SMAY DESIGN over a 2 year period. Check out the back of the box after the jump!