Personalized packaging is becoming a standard experience with brands today. With social media, 3D scanning and printing, and other technological improvements, it's easier now than ever before for brands to create a sense of intimacy with their consumers. We found 20 creative designs that show just how these meaningful touches can play a part in packaging.
This student design project by Karen Gevorgyan simplifies the search for the perfect coffee by combining elegant branding and typography with a color-coded system for identifying key ingredients and your favorite flavors.
Remember those delicious dishes your mom made when you were growing up, passed down from generation to generation? In an effort to capture some of their own past, Russian immigrants of the fourth and fifth wave have created Slavos to create an authentic meat stew. Designed by Nimax Brands, these cans instantly establish a sense of time and place.
It’s impossible to look at this bottle of Mavem Aguardente and not feel compelled to reach out and touch it. This Portuguese brandy was designed by MEGUSTA strategic brand design, from ideation to packaging, and the results are exceptional. Ornate details and a refreshing blue make it a totally one-of-a-kind spirit.
UK-based agency Alphabet designed this funky bold packaging for a new line of spice blends. The brand is appropriately named Tiqld which adds to the overall playful factor.
Designer Moshe Tal created this bold, colorful concept for Hypnotic Condoms. Each different design features graphics that represent the nature of the condom itself.
How do you take a recognizable symbol and use it for something entirely different? That’s exactly what Public Group did with their milk concept that utilizes clothing sizes small, medium, and large. We spoke with Public Group about taking this idea and translating into a different market, creating a tactile experience, bringing a symbol to life, and more.
April Fool’s Day pranks are a fun way to annually inject surrealism into our lives. I think we should do this more! Perhaps the solution to better innovation is to get surreal.
Futura designed the packaging for Two22, a high-end customized skin care line. The design reflects the unique and high-quality nature of the product, while silver foiling elevates the product to reflect its luxurious quality.
Alphabet designed this beautiful minimalistic packaging for skincare brand Metrin.
Blok Design created the branding and packaging for Summerhill Market, a new unique grocery store. The overall design embodies a fresh and contemporary approach that allows the typography to stand out.
Anagrama designed the delightful retro-inspired branding and packaging for Winter Milk, a new ice cream shop.
Victory is good, but beer is better. These beer bottles were cleverly designed by kissmiklos to incorporate a play on words. It also draws inspiration from the location of the pub, and each brew has its own unique look.
When the topic of networking comes up, it’s enough to make even the most outgoing, talkative person cringe. All too often, it can feel gross, inauthentic, or just totally awkward, even though it’s such an important part of any job. But with The Dieline Conference at HOW Design Live coming up soon, we’ve rounded up a couple creative ways you can network that don’t involve elevator pitches or swanky business cards.