"The MUD packaging communicated the educational brand positioning by featuring product copy usually reserved for the back of the package right on the front. Clever copy headings such as “The Basics” and “Quick Study” gave the consumer just enough information without being overwhelming. Subtle diagrammatic illustrations of the products were executed in a spot gloss varnish for a sophisticated, upscale feel. Color coding was introduced in the logo mark and in the headline copy for quick recognition on the shelf."Designed and submitted by The Kitchen Collaborative.
A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.
"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.
is a new brand of hand-made, hand-finished glasses. It was a primary
objective to create an outstandingly different concept for eyewear
packaging that also offers POS display. PRISM
is aimed at the top end of the eyewear market, to people for whom
glasses are an important aesthetic accessory and retailed at global
high-end stores to include Browns, London and Barneys, NY."
Thank you to Jennie Brown, (PR manager at Chivas Brothers), who forwarded me these additional photos of their new electroluminescent bottle for Ballantine’s Finest. The press release she sent also helped clarify that this bottle is not a retail package, but an “on-trade” pack intended for use in pubs and nightclubs.
The innovative bottle, which can be used for display or pouring purposes, forms part of an on-trade-led initiative for Ballantine’s Finest, entitled ‘Listen to Your Beat’. Rolling out across bars and nightclubs in 35 key markets, the initiative is based on the idea that by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.
Created by London-based packaging agency The Core, the striking Ballantine’s Finest bottle was launched this earlier month and is already available in the on-trade in Germany. Reflecting a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to create drama and increase back bar prominence. Powered by batteries or mains, 20,000 units have been made available, along with a range of additional electroluminescent POS materials including posters and t-shirts for staff.I suspect that many of the bottles featured in my earlier post about electroluminescent labeling were also “on-trade” (and not retail) packs. Yet. Based on existing patents and the never-ending need of packages to attract consumer attention, it seems likely that liquor store shelves will eventually hold bottles like these.
"The American male is rediscovering the old world barbershop experience and our creation of the Bolt Barbers brand is helping to create a 3rd place for guys 7 to 70 to socialize. From brand strategy, to brand identity, business papers, verbal branding to signage and web, we have informed every touch point for this exciting new offering being launched in LA in 2009.
Shear, Shave and Shine reflect the playfulness that is behind the Social Beasts moniker that reflects the Bolt Barbers brand. They are modeled from the classic hair clippers that are at the center of the Bolt Barbers brand experience. Our specially cut font helps bring a solid character to the Bolt Barbers brand, while the monkey’s playful brand personality is never far away.
Bolt Barbers will be launching a full line of personal care products. Our packaging design system helps organize a complex line or products and scents. The unique product structures are sought to reinforce the premium, yet approachable, presentation of the brand."
Designed by Perspective Branding.
"A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface."
Concept by Harc Lee.