Philips Hue lux

Philips Hue lux

The latest addition to the Philips Hue ecosystem has launched: Philips Hue lux, a connected, warm white light LED bulb. The new lux line features a minimal packaging system with a baby blue base, intended to highlight the brightness, and the true warm color of the lux light. The original Hue packaging won a 2013 The Dieline Award.

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Before & After: Legacy Roasters

Before & After: Legacy Roasters

Legacy Roasters is a cafe dedicated to selling and preparing speciality food and coffee. Legacy takes pride in their coffee growing. They know the origin and procedures for all the coffee they serve and sell. Para Todo Hay Fans, a studio based out of Mexico, created a design that kept the dignity of the coffee and remained true to its origin, using elements of the old logo like the top hat and mustache. A design and packaging execution that is graphically intriguing, and paired with an updated and beautiful color story.

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Before & After: AlpineAire Foods

Before & After: AlpineAire Foods

AlpineAire Foods was in need of a holistic package re-design and commissioned Capsule Design to take on this design overhaul. The new AlpineAire visual language is fresh and sophisticated. The color palette is soothing and has an earth feel to it. The photography on the packaging also captures the brand personality and the consumer, an adventurous person in need of hydrated foods for their outdoor activities. 

The investment and new design for AlpineAire Foods since it's launch the has seen an increase in sales and the updated strategy, identity and packaging system positions AlpineAire as a leader at retail. 

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Legit Organics

Legit Organics

Legit Organics is a chocolate candy that is cool, tasty, and made from natural ingredients. Pearlfisher New York created the brand strategy, identity, packaging, and visual language. Inspired by R&B music, Legit Organics sought out to capture a richness and soul through its design. Gold foil accentuated with flowy typography definitely communicates richness and a coolness that makes this chocolate unlike any chocolate in its category.

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Method Air Freshener

Method Air Freshener

Method Home has just announced the launch of an innovative air freshener, designed with revolutionary, non-toxic pressurized air technology. Unlike most traditional aerosol sprays that are powered by petroleum-derived propellants, Method's new spray is packed in an airtight chamber powered by compressed air. The packaging is bright and bold, and comes in 5 fresh nature-inspired scents!

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Mekfartin Honeymoon {black kiss}

Mekfartin Honeymoon {black kiss}

FekDesign has developed a design that is sleek and sexy for Honeymoon {black kiss}. The logo incorporates a hexagon design and a honeycomb which creates a silhouette of two lips kissing. The logo details everything in a subtle yet clever way. The matte texture against the shiny black label gives a black and black look that is just luscious. 

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