Olivine Atelier

Olivine Atelier

Boutique agency We Are Branch's latest project is Olivine Atelier. A beautiful perfume package that highlights gold and feather accents throughout. Each bottle design showcases a classic textured perfume pump that sits elegantly within the box. The concept behind each perfume is a story that resinates with a the name and gives each bottle a personal touch.

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Before & After: LKY Tea

Before & After: LKY Tea

LKY Tea gets a fresher look while retaining the company’s traditional values. Box Brand Design not only changed the color palette, but the shape of the containers as well. The once rectangular box was cut diagonally to form triangular pieces and dripped in soft colors, giving the product a lightness it didn't have before. To freshen their look, ombre imagery was replaced with slightly translucent illustrations that fade in and out of the surface of the box.

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Pasta Ligrano

Pasta Ligrano

Fabula Branding developed the logo and package design of paste goods Ligrano for Lidakhleboproduct JSC. Designed for pasta lovers who have health in mind. The design showcases a rising sun with wheat, a window that illustrates a jar and the entire branding is focused on the color orange, that is showcased on the packaging. A color that conveys positivity combined with a handwritten font brings homeyness and the entire design together. Ligrano pasta packaging definitely has shelf presence!

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Heineken unveils pop-up lounge exhibit in London

Heineken unveils pop-up lounge exhibit in London

Heineken recently unveiled its latest initiative to explore innovative design concepts with the launch of the Heineken Pop-up City Lounge, which will debut at the 2014 London Design Festival from September 18-21 at the Old Truman Brewery, before traveling on a worldwide tour. 

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Opinion: Win the Battle at Retail with Embellishments

Opinion: Win the Battle at Retail with Embellishments

As part of the Dieline's Opinion Series, Bert-Co will share their manufacturing know-how and POV with our readers, addressing your packaging-related manufacturing questions. Today Bert-Co presents how to win the battle at retail with embellishments! 

Just take a trip to any retail environment and you'll see it's truly a phenomenon how every box on the shelf can stand out in its own right. Grabbing our attention, maybe educating, while protecting whatever is inside. These boxes steal a millisecond of our consciousness through the use of color, words, and graphics, wrapped around a paperboard structure. It's a small victory whenever a package accomplishes its mission. But let's face it; the competition on the retail shelf is fierce.

Color, good typography, and great graphics are one way to gear up for the battle on shelf. But there is an entire arsenal of things that can be added to folding cartons and rigid boxes to help win attention at retail. Enhancements such as: Foil Stamping, tactile finishes, unusual materials, flocking and glitter, shape, refined edges, Ribbons, bows, plaques, and more!

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Proper Baked Beans

Proper Baked Beans

Design agency Interabang has re-invented the well known convenience food, baked beans. Usually a bland association is made with baked beans, and the first thing that comes to mind is the aluminum can the beans normally come in. Interabang has created a design that elevates the well known food, housing the homestyle beans in a clear container and designing a label that is unique and creating a special and new design for this sector. 

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