"Schweppes Australia approached us to help develop an identity system and portfolio strategy that reflected their new positioning and helped increase appeal with a broader consumer target. Leveraging the passion and spirit of the brand, we used an archetypal approach to uncover the creative personality and purpose of the brand and created an ownable solution for Spring Valley."
"Lo Tengo wine label redesign for the Argentinean winery: Bodega Norton, expresses the sensual rhythm of tango, born in the back streets of Buenos Aires in the 1850´s, brilliant and glamorous, like the paper used for these labels. Like tango, LoTengo is synonymous with ARGENTINA."
This isn't a typical feature on The Dieline, but I really love the way these handmade soaps were creatively wrapped by Jessica of Angel Face Botanicals. She makes her own soaps and sells them on Etsy.com. I like her choice of colorful patterned papers which she wraps or overlays as bands of color on the bars of soap. The labels are probably printed on a laser printer, but that doesn't seem to detract from their overall beauty.
"Preserving the innovative nature of these wines, the new label shows the meaning of the word “Textual” while it reinforces the word itself with an elegant calligraphy. It has a Premium appearance, achieving great personality through the name and its meaning."
In my third piece about the foreign creative influences that all designers should be aware of when looking for a fresh perspective, I'm going to talk about THE place that has left THE biggest impression on me recently: Beirut, Lebanon - a city with more texture than diamond-studded sandpaper.
"The project was to create two different designs for one product. Bigelow tea was chosen to be repackaged for two different target audiences: an upscale gourmet store, and a lower end retail store. The upscale design pushed for interesting structure and modern design, while the low end version had to be considered for mass quantity production while still having visual appeal."
Just wanted to give a big thank you to our wonderful sponsors, without them, none of this would be possible. Thank you!
PhilippeBecker - We Design Brands that Create Value.
Sterling Brands - Stimulate Change. Create Growth. We are your Catalysts.
Swerve - Design For Brands.
Product Ventures - Shaping Brands, Enhancing Lives.
Dragon Rouge - Brand Strategy, Design, and Innovation.
Flood Creative - We seek to create a vision for brands, new and old.
The DuPuis Group - Integrated Branding, Packaging, Design, and Marketing Solutions.
Knoll Printing & Packaging - The leading global provider of customized, prestige packaging products and services.
Océ - Better Package Prototyping with Océ
Ceradini Brand Design - Captivate, Stimulate, Motivate.
Little Big Brands - For big brands that want to be bigger and little brands that aspire to be big.
Akimbo Group - Boutique design studio with a powerful engine.