Pantone Announces the Color of the Year 2017: Greenery
The color of the year is here! Every year, Pantone goes through a careful selection process to pick a color that is representative of our time. The decision is made through trend analysis and thoughtful consideration to many aspects of our society, from the entertainment industry, art, fashion, design, travel, lifestyles, technology, innovations, and socio-economic conditions. This hue goes ton to play a large role in product development and purchasing decisions in a wide range of industries.
Landor Releases 2017 Brand Trends to Watch
Get ready for the New Year. It would seem that the consumer of 2017 is going to want the best of everything—physical products and digital experiences, blasts from the past and the trends of the future. From VR and AR advances to nostalgic experiences like going to camp, brands will need to simultaneously understand the desire for simplicity while harnessing the latest technology. It’s quite a task, and the first step is thoroughly understanding these wants and needs.
Before & After: Target Wondershop Holiday Packaging
It’s time to get in the holiday spirit, and Target is here to help! The amazing folks at the Target Creative Team have revamped their Wondershop line of holiday items, including lights, ornaments, tree toppers, and other festive decor. They’ve updated the packaging to look fresh, clean, and classy, and each product stands out on its own while still remaining part of a whole brand.
5 Questions with Ayra Peredo
Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Ayra Peredo, the Canada-based designer behind the Fiasco Winter 2016 Collection.
Breadberry. The bread from far far away.
LIBRE designed the packaging for Breadberry, a bread from Lithuania that takes inspiration from baking traditions.
Yaposhka Delivery Services
Who knew takeout could be this colorful? Glad Head designed the packaging and identity system for Yaposhka, a Japanese restaurant in the Ukraine.
Pack of the Month: GATHER Pet Food
Forget “employee of the month” or high school superlatives—this is The Dieline’s Packaging of the Month. This monthly feature offers an in-depth, behind-the-scenes look at one of the most popular designs that’s appeared on the site. It gives you the opportunity to learn more about the designer or agency behind the product, why they designed it the way they did, and why we here at The Dieline love it. For November 2016, we spoke with Matthew Clark, Founder and Creative Director of Subplot Design Inc. and Jamie Turkington, VP Marketing at Petcurean Pet Nutrition about their design for GATHER Pet Food.
Clodhopper Beer for Driftwood Brewery
It’s always exciting to see new releases from Driftwood Brewery—not only because they have some seriously innovative brews but because Hired Guns Creative always impresses us with their packaging designs. The Clodhopper is no different, and this Belgian Dubbel has a rich flavor that comes to life on the label.
These boxes of pasta are too fun! Using illustrations and strategic cutouts, Bunker developed the boxes for these healthy noodles to have maximum personality. Each variety has its own unique character that makes the brand humorous, personable, and full of energy.
Patagonia Long Root Ale
For years, Patagonia has been known as the go-to store for camping and adventure gear. And what goes better with the great outdoors than a cold beer? Patagonia Provisions and HopWorks Urban Brewery teamed up to create a Long Root Ale, the first of its kind—made with Kernza®, a soil-regenerating perennial grain. Hype Type Studio was responsible for designing the special brew, incorporating the oh-so-recognizable Mount Fitz Roy.