IlovarStritar, designed brand identity for Goba, a brand of MycoMedica company that produces food supplements from medicinal mushrooms. "MycoMedica is a startup company that has just launched Goba products in Slovenia and worldwide.The packaging uses color coding to get the best visibility from any angle. Goba means mushroom in Slovene. The illustrations are simplified for recognizability purposes and are a welcome element since medicinal mushrooms themselves are in majority not photogenic and do not look edible."
JOEYS delicious madeira buns are made inside out, with the filling on the outside, making their products a little bit different.
The main inspiration for the design was taken from traditional home baking. This is reflected through the unique wallpaper patterns and the eccentric kitchen shelves, featuring giant jam jars and other irreverent objects. The bold colours and prominent branding ensures shelf standout in a market where only a few brands dominate and lots of own brands exist.
You probably got a heavy dose of Daft Punk's Random Access Memories this past summer, but you have to check out the soon to be released Deluxe Box Set:
"The critically acclaimed and chart topping album by French duo Daft Punk, Random Access Memories has sold nearly 3 million copies worldwide since its May release and with accolades from around the globe. The Deluxe Box Set Edition is $275.00 and will be a cloth bound box carefully filled with specially designed and rare collectables." -Columbia Records
"Lowes Foods grocery stores enlisted Wildfire to help brand their new "store-within-a-store" named the Chicken Kitchen in the deli section. The Chicken Kitchen is the destination in town for everything chicken. Where you can find a variety of flavors in fried chicken, rotisserie chicken, wings, salads and more.
The branding is a unique, one-of-a-kind, fun and slightly folk art-inspired, meant to grab the attention of kids and parents alike. Custom die lines based upon the chicken character playfully distinguish the packaging, "breaking the frame" both physically and visually. Kids boxes were printed with several different variations of jokes and kids' games on the side, as well as a surprise here or there if you were to take a peek under the box. Ultimately the packaging is one element supporting a unique store environment boasting 'chicken you'd cross the road for.'"
We are excited about this new three dimensional designs pop-outs from Another Studio. You can create a mini paper sculptures out of the dieline on a piece of card. "The range includes beautiful decorative stars, pretty peacocks, huge diamond rings, festive angels and fancy orchids for your lapel. The POP-OUTs are printed in the UK on a deluxe iridescent paper stock which gives them a shimmering, gleaming quality."
The Dieline Awards 2014 Early Bird Rate ends in 2 Weeks: Don't miss this opportunity to save!
The 5th Annual The Dieline Awards are a worldwide competition recognizing the best consumer product Package Design. Entries are judged by a highly esteemed panel of industry experts, and awarded based on Creativity, Marketability, and Innovation. Debbie Millman, President Emeritus of AIGA and President of Design at Sterling Brands, serves as chairwoman of the judges.
42 winners across 13 categories will be awarded a 1st, 2nd, or 3rd place award.
One Sustainable Packaging Award will be awarded by the judges to highlight innovative contributions to the field of sustainable package design. One Editor's Choice Award will be handpicked by The Dieline's founder Andrew Gibbs.
The highest scoring project in the competition will be awarded Best of Show. The designer or agency paired with the winning Best of Show project will be given to opportunity to present a case study at The Dieline Conference 2014 in Boston.
To join our mailing list for the latest The Dieline Awards 2014 updates, please click here.
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"In a culture increasingly plagued by matters of health and well being, there are a plethora of new brands that are looking to help consumers optimize their health. Perceptions of the body are shifting and steering new directions for brands and culture as a whole. As these brands proliferate, we're noticing two different fields of thought when it comes to brand design. Some brands are sticking with an age-old earnest visual language, while others are setting the pace by talking about health and wellness in new ways. (This is especially true in the land of organic.) So which field of thought is more effective?"
Hamish Campbell, Creative Director of Pearlfisher New York, gives his input on the new culture of "organic" or health and wellness packaging.
"Hayman's Gin - Dramatic new brand and package re-design by CookChick after a 4 way pitch win.
The Hayman family is England's oldest gin distilling dynasty. It is currently headed by Christopher Hayman, one of the world's most experienced 'gin masters' with 40 years of experience, and legatee to great grandfather James Burrough, creator of Beefeater Gin. With his son and daughter, Christopher continues to make classic styles of English gins to family recipes.
150 years after their ancestor James Burrough entered the gin distilling business, 2013 saw the Hayman's family install a German-made Christian Carl Still.
Named Marjorie after Marjorie Burrough, Christopher Hayman's mother, the 450-litre Carl Still is element-heated, boasts six optional plates and a pre-condenser.Christopher talked excitedly about how this modern, all-copper still with optional botanical chamber and rectifying column will allow the family to experiment as well as create both new and old recipes from the family archives."