Concepts We Wish Were Real

Concepts We Wish Were Real

Today we take a look at a small group of conceptual packaging designs that have similarity with the use of typography, illustration and color. All use yellow either as an undertone or as its prominent color and black is used to highlight the form. 

Click to read more

Biscotti Brothers

Biscotti Brothers

First came the re-branding of Biscotti Brothers, and now the packaging. Designed by Stitch Design Co. the package design is authentic, yet minimal and adheres to brands new look. With a touch of color, the design showcases printing techniques such as metallic ink, and spot varnishes to really bring through depth and dimension while looking premium and delicious! 

Click to read more




UNELEFANTE Toffee

UNELEFANTE Toffee

Another collection brought to us by Unelefante. We've previously featured UNELEFANTE's unique package that was truly one-of-kind. Now Unelefante's toffee is just as unique. The packaging houses the colorful chocolate bar or confections in a kraft style box with hand stitched string inside a perfect heart shaped window that is inspired by Mexican embroideries. Each box feels visually authentic, bright, and truly creative! 

Click to read more

Before & After: Hubbards Originals - Muesli range

Before & After: Hubbards Originals - Muesli range

Hubbards was started in New Zealand in 1990 with two types of muesli cereals. Fruitful Breakfast and Berry Berry Nice used ingredients sourced from local farmers. By 2014, Hubbard’s mueslis had achieved cult status. 

Click to read more

Cream. Milk & Butter

Cream. Milk & Butter

Invitingly cute illustrations position themselves sweetly on Novosibirsk Dairy Company's Cream, Milk and Butter. It's mascot, the cow, demonstrates the usage of each product as it surrounds itself in a pool of blue.

Click to read more