Pearlfisher London creates brand identity for new raw coconut water brand – Unoco. Pearlfisher has created the brand identity, naming, tone of voice and packaging design for new raw coconut water – Unoco. Unoco’s challenge is to introduce the first truly raw coconut water into the growing, hugely desirable but increasingly competitive functional drinks category.
Chobani took the opportunity to revamp their yogurt packaging after a legal fight over the term "Greek Yogurt" with Fage, who claimed that the term can only be used to described yogurt from Greece (Chobani is made in the US) Chobani's UK packages now refers to their yogurt as "Strained Yogurt". The challenge only effects Packages sold in the UK. In the US market, Chobani remained as Greek Yogurt.
Now in it's 3rd year, The Dieline Package Design Conference has become the leading design conference focused on the package design industry and package designers. This year's theme is ELEVATE, it is all about elevating the role of package design in the marketing mix, and elevating the package design industry as a whole.
The Dieline Package Design Conference sessions will:
Check out the vast selection of baking products from Williams - Sonoma. We love the range of styles and concets represented in each line of product - The Cupcake Mix looks fun, flirty and festive, The Pancake and Waffle Mixes is working the retro 50s style and The industrial woodcut type and illustrations perfectly fits the Organic Grains. See more after the jump!
Dannon asked Bearwood&Co to help them create a new yogurt brand with all-family appeal. The task was to create a stand-out in the crowded dairy aisle and catch Mom's interest with "just a few simple ingredients" story. Every thing about the packaging design is deliberately bold and simple, in line with the natural-good-for-you product concept. The PURE logo drips with dairy deliciousness while the oversized berries deliver a mouth-watering freshness.
"Pergamen designed a new logo and packaging for Jupík beverages produced by company Kofola, one of the most important producers of soft drinks in Central and Eastern Europe.
Jupík beverages are for children aged between three and ten years. The new designs highlight the recent innovations in the product's recipe: the drinks do not contain any preservatives or artificial colours and are low in calories. The new playful illustrations of kids dressed in animal costumes invite the children to identify with the fun fruit flavours of Jupik"
Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.
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