Student designers, Judit Tompa, Ben Kőrös and Krisztina Bozzai, created a packaging concept solution for Pfizer's FELDENE pills that is easy to open for those suffering from Rheumatoid Arthritis (RA).
Ziggurat Brands uses a black and cyan color scheme for their packaging design. The cyan colored grid on the model helps highlight the areas you may be experiencing pain. Using the images on the box as a guide, consumers and easily identify which box is the right solution for them. The design is direct and tells the consumer the contents within the box.
Pearlfisher New York has finished revitalizing the Stonyfield brand portfolio. Pearlfisher New York has created the new brand architecture, identity, and packaging, for Stonyfield, the leading organic yogurt maker.
Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s unique organic proposition. Stonyfield’s packaging appeared as a house of niche brands; the goal was to bring those niche brands together with a unifying design principle, expressing the true goodness and premium quality that is at the heart of Stonyfield.
“As the Stonyfield portfolio expanded, many of their organic equities became overshadowed by complicated messaging. We brought out the bold lushness of their farms, making it the forefront of the design and helping to celebrate the personality and vibrancy behind the brand.”
- Hamish Campbell, Creative Director at Pearlfisher New York
"CookChick & Adnams create a bold new direction for english whisky. The striking bottle design has been created by CookChick Design. Lee Cook comments: "Designing Adnams' Whisky has been an opportunity for us to establish a fresh new direction for hand-crafted English Whisky. We were keen to create a strong voice for this new category and not be constrained by the traditional approach of Scottish and Irish brands.
Our aim was to create a radically different design by balancing the optimistic, and vibrant coastal colour palette with the copper from the distillery stills, leading to a tempting glimpse of the whisky inside. This bold design reflects the contemporary approach that Jonathan Adnams and John McCarthy have to making spirits"
Designed by The Collective, Australia’s favorite cider Strongbow, has launched a new look pack design. "The newly refreshed packaging has been crafted to bring to life the Strongbow essence of relaxed simplicity. Featuring a bold wood-cut style tree illustration, the label has a printed wood grain finish to reinforce the cider’s origins in the orchard. The natural coloring of the labels give an earthy feel and complements the refreshing cues of the green glass bottle color.
Each Strongbow variant features the new logo represented in a color to differentiate between the flavors. The colors across the range are natural and down to earth, and connected in tone to the former variant colors."
Interested in attending The Dieline Conference this year?
Save between $100 to $200 before February 12th, 2014 on The Big Ticket, Single Day or Two-Day registration.
2014 will mark the 4th year of The Dieline Conference and will focus on the emerging and evolving roles of package designers. Representing a diverse group of new and veteran designers, hailing from domestic and international agencies alike, each speaker will lend their expertise through sessions crafted around this theme. The newly launched website features the current conference schedule, along with speaker session topics, and background.
The full schedule can be viewed here.
ABOUT THE DIELINE CONFERENCE + HOW DESIGN LIVE
The Dieline Conference has become the leading design conference focused solely on the package design industry and package designers. The Dieline Conference is an extension of TheDieline.com, the popular design site and the world’s most visited website on package design.
HOW Design Live is a five-day intensive gathering of creative professionals who are seeking inspiration, information and instruction from both industry leaders and creative peers in order to do outstanding work and build a successful career. HOW Design Live’s programming is divided into five conferences, including The Dieline Conference.
Queen Muar, a home based festival cookies bakery in southern Malaysia, Johor." At Home Creative's challenge from client for this year up-coming chinese new year is to deliver a series of money packet designs that capture their consumer attention, with new style and color combination that rarely can be found from traditional money packets. Here we have the 3 designs that adopted Queen Muar Identity, and we are happy about it."
Taxi Studio is capturing the spirit of Kate Hudnott with tying tastes together with their newest project, Hudnotts.
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits.
“This project was overflowing with craftsmanship and creative potential from the start. We immediately identified Kate as an ‘Alcoholic Alchemist’ and came up with a central proposition around ‘Tying Tastes Together’, allowing us to develop a beautiful brandmark from a single piece of rope.”
-Ryan Wills, Creative Director