If you’re looking for your perfect hair day, then Living Proof can help. No, really—they’ve actually got a line of products called Perfect Hair Day, aimed at keeping hair looking and feeling healthy. But whether you’re looking to breathe life into hair as you age, add volume, or control the frizz, Living Proof has an extensive line of gorgeous products that will also make you feel gorgeous, too. We spoke with Barbara Spakowski, Vice President, Package Development, Living Proof, to learn more about how she develops the packaging for each product, designing with the details in mind, and creating a consistent brand with a big range of products.
If you’ve ever battled chronic pain or have had some kind of operation, like a wisdom tooth extraction, you’ve probably received a prescription for oxycodone. Over the past couple decades, opioids like this have become many doctors’ go-to painkillers, and the results have turned out to be nothing short of catastrophic. But Larry Twersky has something that can help prevent this: the TimerCap.
Menstrual cups are not only a wonderful (and affordable) option for women on their period, but they eliminate the waste of pads and tampons. Hanna Petersson developed a concept for Ruby Cup, a menstrual cup that donates one product for every one purchased, helping out girls and women who don’t have access to sanitary products. Naturally, the packaging is also good for the environment, but it also opens like a gift box with a unique pentagonal base. It makes the opening process feel far more special than unwrapping a bulky pad or tampon.
Plein Air a Haarlem uses the beautiful forms of bodies to show you how much sun protection you’re getting in each tube. The concept is Intended for painters who like to work outside in the open air, so designer Stas Neretin created the packaging to look like a tube of paint. A crisp, white background keeps the look clean and allows the SPF power to easily stand out to consumers.
When was the last time you stopped to smell the roses? Nature provides us with plenty of inspiration and offers a wonderful break from busy, urban living, but we hardly get to enjoy it as much as we’d like to. Luckily, one of the big design trends of 2017 is dedicated entirely to the aesthetic of the natural world. Here are 20 of our favorite packaging designs that highlight the beauty of nature and give us an escape, even if it’s just for a brief moment in time.
With some things steeped in tradition, the need to innovate and reinvent is essential. Such was the case for family run Australian winery, Taylors Wines, who enlisted the help of Creative Platform, to design the roll-out for a brand new line of wine aimed at emerging drinkers – Taylor Made.
“Wit ought to be a glorious treat like caviar. Never spread it about like marmalade.” - Noel Coward
Caviar is a delicacy, but it certainly doesn’t have to be fussy. ROE Caviar and Donald Robertson paired up to make a special holiday gift that will definitely wow your Valentine, with packaging design by Digital Brand Products. It’s got a fun, pop art vibe that makes caviar a modern yet totally unexpected gift to give your special someone.
The packaging for Leaf Garden is so perfectly suited for a natural beverage that is pure and oh so good for you. Designed by Mexican agency Bienal Comunicación, it gives consumers a sense of calm in an incredibly busy market. Using delicate lines and a dreamy watercolor style for the illustrations, it speaks to the natural purity of Leaf Garden’s contents.
Get ready for your next football match. Scott Ashcroft developed the packaging for Soccer Supplement, a line of bars and gel packs that will get you energized to play. The packaging is sleek and futuristic, giving consumers the sense that Soccer Supplement will make them the best athlete they can possibly be.
You are told countless things throughout your career and given direction and guidance from a variety of people, all of whom play a part in shaping your role as a designer or creative. But it’s really up to you to determine what sticks and what you leave behind. Whether it’s from a mentor, a colleague, a professor, or a creative you admire, there are bits of wisdom that you’ve carried with you—and maybe one, perhaps, that is a true standout.
Xinú is a fragrance that indulges all of your senses. It’s not just an amazing scent, but the bottle and packaging take you on an exciting journey that sets it apart from other fragrance lines on the market. We spoke the design agency behind it, Esrawe + Cadena, about the importance of prototyping and how to design products that are both beautiful and functional.