Heineken unveils pop-up lounge exhibit in London

Heineken unveils pop-up lounge exhibit in London

Heineken recently unveiled its latest initiative to explore innovative design concepts with the launch of the Heineken Pop-up City Lounge, which will debut at the 2014 London Design Festival from September 18-21 at the Old Truman Brewery, before traveling on a worldwide tour. 

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Opinion: Win the Battle at Retail with Embellishments

Opinion: Win the Battle at Retail with Embellishments

As part of the Dieline's Opinion Series, Bert-Co will share their manufacturing know-how and POV with our readers, addressing your packaging-related manufacturing questions. Today Bert-Co presents how to win the battle at retail with embellishments! 

Just take a trip to any retail environment and you'll see it's truly a phenomenon how every box on the shelf can stand out in its own right. Grabbing our attention, maybe educating, while protecting whatever is inside. These boxes steal a millisecond of our consciousness through the use of color, words, and graphics, wrapped around a paperboard structure. It's a small victory whenever a package accomplishes its mission. But let's face it; the competition on the retail shelf is fierce.

Color, good typography, and great graphics are one way to gear up for the battle on shelf. But there is an entire arsenal of things that can be added to folding cartons and rigid boxes to help win attention at retail. Enhancements such as: Foil Stamping, tactile finishes, unusual materials, flocking and glitter, shape, refined edges, Ribbons, bows, plaques, and more!

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Proper Baked Beans

Proper Baked Beans

Design agency Interabang has re-invented the well known convenience food, baked beans. Usually a bland association is made with baked beans, and the first thing that comes to mind is the aluminum can the beans normally come in. Interabang has created a design that elevates the well known food, housing the homestyle beans in a clear container and designing a label that is unique and creating a special and new design for this sector. 

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Munk Pack

Munk Pack

The Munk Pack, designed by Motto, is a snack packed with adventure and healthy goodness for all those nature lovers out there. The fruit squeezes are camp themed, where the fruit flavors are sandwiched between a tent while a squirrel sits perch on top overlooking the green mountain view.  

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Panda/Penguin Gift Box

Panda/Penguin Gift Box

Kee Wah Bakery, a 70 year-old, family-run bakery based in Hong Kong, produced adorable gift packaging for its Panda Cookie gift set. In keeping with the theme of its product, Kee Wah designed and produced tin collectible boxes in cute panda and penguin styles. 

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