1 Month Away from The Package Design Event of the Year

It's getting really close! Just 1 month away from the package design event of the year!

ELEVATE YOUR PACKAGE DESIGN CAREER at the The Dieline Package Design Conference:

Now in it's 3rd year, The Dieline Package Design Conference has become the leading design conference foucused on the package design industry and pacakge designers. The Dieline Packge Design Conference is an extension of TheDieline.com, the popular design blog and the world's most visited on apackage design.

The Dieline Package Design Conference sessions will:

• Teach package designers how to consider the role of design in imporoving sales of a product and tactics for creating meaninful differentiation. There are plenty of beautiful designs out there, but few reinvent the perceptions of products benefits or pay off by shifing cultural ideology.
• Provided package designers with the language and tools need to convince decisionmakers that their desings is truly communicating to the brand target. Our goal is to go beyond presntations about geeking out on typography or what colors are in this year.
• Inspire in the form of fantastic work from packaging industry experts, tips on effective processes and advice on successfully reinventing brands. We will elevate the role of package desingers beyond craftsmanship discussion, and our sessions will discuss becoming more influential and in demand.
• Celebrate excellence at The Dieline Package Design Awards, the prestigious annual worldwise package design awards competition.

      

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Inside the Studio: Starbucks Global Creative

by Andrew Gibbs

Starbucks Global Creative recently opened their doors exclusively to The Dieline readers! They are an in-house design studio for all Starbucks creative work worldwide, and, in my opinion, one of the best design firms on the west coast.

I had the pleasure of going on a behind-the-scenes tour with Starbucks creative director of packaging, Mike Peck and the Starbucks design team. We interviewed Jennifer Quotson, director of visual presentation; Jeffrey Fields, vice president of global creative; and Jean-Marie Shields, director of brand strategy and expression.

They gave us a glimpse into the world of Starbucks—from the design philosophy, the brand values and the creative process to sustainability and staying inspired. We even did an official coffee tasting with Major Cohen, a Starbucks Coffee Master, in the Starbucks cupping room! 

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French Paper Company's 140th Anniversary

The French Paper Company's 140th Anniversary resulted in a great deal of activity around the mill including the complete redesign of French's full-sized shipping carton. It's a box and it's a poster – it's also a visual kaleidoscope of the many logos and icons from French’s long history, each contributing to make the Midwestern paper company one of America's most memorable brands.

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Student Spotlight: American Apparel Sustainable Pack

Designer, Roger Wang created this wonderful package design concept as a student at Academy of Arts University, San Francisco. "The mission of this project is to create a sustainable line for a shoe packaging under a specific fashion brand of our choice. In order to reflect the concept of 'being green,' all the materials used for this project must be environmental friendly."

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Studio Spotlight: Memo New York

Memo New York is one-of-a-kind visual identity studio that expresses the essence of a brand's narrative, fueling customer relationships. When so much thought, enegry and passion goes into what you do, doesn't your brand identity demand the same importance? With Memo New York it does. Take a look at their latest packaging projects!

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Student Spotlight: Handy Nails

Nails that are truely handy!  

"This solution for nail packaging fastens to your belt loop, allowing for easy access. Handy Nails keeps nails out of the way and easy to grab one at a time, without reaching into a box, bag, or pocket. No more finger-stabbing, just nails conveniently on hand while you work!"

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Beefeater Burrough's Reserve

The brief was to create a concept to establish a new category of ultra-premium gin for Beefeater. Burrough’s Reserve had to be the pinnacle of the range, embodying heritage, craftsmanship and luxury. It needed to attract discerning, ‘free-thinking’ drinkers already engaged with other ultra-premium categories such as whisky and cognac. Launching in the on-trade, it had to exude status and credibility, while communicating its unique proposition on-shelf.

"We developed the concept, name and packaging design, which is a metaphor for the gin’s unique production. The design references the copper still, oak barrels and hand-crafted way in which it is made. The overall impression is distinctive; balancing the gravitas and craft cues of dark spirits with the freshness of gin."

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Smooch

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.

Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name "Smooch" - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural "fruit sticker."

Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.

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