Amur Tiger Vodka

Amur Tiger is a premium quality Siberian Vodka. The brand was inspired in the AMUR TIGER, symbol of the city where the vodka is produced, in the Far East Siberia. The distillery is located near the Rivar Amur, in Khabarovsk. "Our client asked us for a totally different approach to the vodka packaging scenario. They wanted something special, different than what you usually see on the shelves and on the night clubs - something really trendy that would appeal to a young modern cosmopolitan public."

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Forces Sauces, Condiments with a Cause

Bluemarlin creates new identity for Forces Sauces condiment brand to support Stoll and The Royal British Legion.

In an industry first, Veteran’s charity Stoll has worked together with integrated brand design agency bluemarlin to launch Forces Sauces, a new range of table sauces that support vulnerable and disabled ex-Servicemen and women across the UK, as well as those currently serving. This unique British brand marches into retailers this month with two of the nation’s favourite flavours, Corporal Ketchup and Brigadier Brown. Six pence from every bottle sold is donated to Stoll and The Royal British Legion.

Partners from the outset, bluemarlin worked on every aspect of Forces Sauces’ brand creation including positioning, 2D/3D packaging, tone of voice, and commercial realisation. The agency also helped identify a manufacturing partner and engaged its clients in charitable pro bono work. 

“Forces Sauces is the kind of project that we at bluemarlin love to do: branding that brings about positive social change through creativity,” explains bluemarlin CEO Andrew Eyles. “The packaging encapsulates Bob Barrett’s determination and entrepreneurial grit. We hope it becomes a staple on every British table, a proud tribute to the true heroes who serve our country.”

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Beurre & Sel

The mother and son duo of Dorie Greenspan and Josh Greenspan opened their brick and mortar gourmet cookie store in Manhattan's Essex Street Market in September 2013. Dorie is an accomplished chef and baker who has been writing and reviewing recipes and food critiques for Bon Appetite magazine for 18 years. She is a cookbook author and four-times James Beard Award-winner.The team wanted a fresh, simple brand to help launch their online and in-store experience. all of their cookies are made just as Dorie has made them for decades in her narrow New York City kitchen using local butter and hand-harvested French sea salt… the butter and salt that give Beurre & Sel (B&S) its name and its goodness.

Prior to B&S, the Greenspan's moonlighted as Cookie Bar, which Monument Partners also designed the identity for. It was a solid arrangement until they wanted to branch out and rebrand after doing pop-ups for 3 years. "We started with the logotype, lettermark and packaging, then expanded to the online store in a few short weeks. A fast turnaround for a sweet and savory combined effort."

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The Dieline Conference: Ready to Network?

With only 9 days to go, are you ready to get the most out of The Dieline Package Design Conference? Be sure to take advantage of every chance to connect with your fellow attendees. After all, these are your people. Play it right and the designers you meet here will become your year-round sources of feedback, career opportunities and package-design inspiration!

• HOW DESIGN LIVE NETWORKING KICKOFF
• HOW DESIGN LIVE OPENING RECEPTION
• HAPPY HOUR
• LUNCH WITH A DIELINE SPEAKER
• PORTFOLIO REVIEW
• HOW DESIGN LIVE CLOSING RECEPTION
• THE DIELINE'S SECRET SPEAKEASY
  (ONLY DIELINE CONFERENCE ATTENDEES ARE IN ON THE SECRET!)

Don't forget to bring your fresh pack of business cards and get ready to network! To learn more of these networking opportunities, click here.

   

Homework

"Bessermachen Design Studio named and designed the new identity that stems from the purpose of the tools - Homework. A brightly colored geometric logo was created in the style of folded paper that awoke the target audiences' interest and brought life to the shelf by capturing customers' attention in the store."

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Lade Gaards Variety Beer

"Rema 1000 is one of Norway’s largest supermarket chains. As part of their strategy to offer their customers more than just low prices Rema 1000 decided to launch their own unique, speciality beer. The Rema 1000 company owns their own ‘ladegaard’ (manor farm) and historically ‘ladegaards’ were required by law to brew beer. The new brand was based on this story and the new ‘Ladegaard’ brand was also given a very traditional, handcrafted design. The ‘Ladegaard’s’ brand was only intended to be a small project for Rema 1000 but it quickly became the supermarket’s 2nd best selling speciality beer. The brand has proven to be so popular that it has recently been launched on the Danish market." 

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E-Oliva

E-Oliva is born from the generational experience in the sustainable culture of obtaining olive oil. It combines the family tradition of manually selecting raw materials of maximum quality and craftsmanship. In the packaging, the handmade tradition is translated in the utilization of natural craft paper material and hand stitching. The bottle is a perfect contrast with simple laid out type and minimal graphics.

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Molino Andriani – Pasta Felicia

"Molino Andriani are Italian specialists in organic and gluten free flour. Felicia Bio is their main brand, that includes 2 new recipes in different shapes: 4 Cereals pasta and Brown Rice pasta.

The packaging concept was to point out the original neutral tone of cardboard, mixed to bright colors. By adopting a limited colour palette I introduced a sense of simplicity and focus to the packaging. Each flavour has a corresponding colour to give the product personality and life."

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