The Aspen Brewing Company brought fresh, locally brewed beer back to the Roaring Fork Valley when it opened its new brewery only a few hundred yards from where the first Aspen Brewery had been located in 1885. Recently, the fellas wanted to elevate their high altitude and sometimes high-gravity seasonals and Temerity Series beer in these limited edition screened bombers—including a special wine barrel-aged version of their 2012 Great American Beer Festival silver medal Saison.
"From the city that brings us the best in entertainment, style, architecture and design comes Sisters of Los Angeles (SoLA) , a unique, Los Angeles-inspired gift and modern memorabilia collection that reflects all the best that the City of Los Angeles has to offer." We love the modernistic pattern created by blocks containing "L" and "A" on each side.
Stefan Hartung, Co-Founder of Kick and Jennifer Sall, Creative Director of MOM Brands, will be speaking at The Dieline Package Design Conference 2013 on Competing Outside The Box.
Competing Outside The Box
Meet the creative minds who have innovated mass market breakfast cereal packaging, competing with 64 feet of big-brand cardboard billboarding. Jenny and Stefan will share how they won shelf space for wholesome cereals by staying true to multiple brand stories, respecting the budgets of mom shoppers and minimizing their impact on mother earth — from neighborhood co-ops to the biggest of the big box retailers. But "no cardboard waste, no cardboard taste" is just the beginning. They'll also be serving up the business strategies and stats, as well the creative approach that rounded out these breakfast success stories.
Register with our exclusive discount for The Dieline readers for a total of $100 off your Dieline Individual Full-Conference Registration. Discount code: Dieline13
A local ice cream with a national following, Joe's Ice Cream has been based in the small town of Mumbles in Wales for nearly 100 years, yet it is so popular that people travel from all over the UK to come and try it for themselves.
Joe’s wanted to increase the retail price of their product in supermarkets, but their positioning and packaging was holding them back. In addition, 2012 marked Joe’s 90th Anniversary, and the refreshed packaging was to play a key part in marking this huge milestone for the company. The brief required a total rethink of the packaging across 10 flavours, to ensure it added value to the brand both emotionally and monetarily.
"We have had the pleasure of working with Lithells, a time-honored sausage-maker from the small town of Sköllersta in Sweden, to reposition and redesign the brand. From the beginning, we decided with the client that the key was to create a strong, unique and relevant brand property to unite the different product groups, while enabling variation between them. Enter, the Apron. An age-old symbol of culinary craftsmanship, knowledge and pride. An easily recognizable and iconic shape that works as a label and placeholder for key information on all packaging. And a design element that is highly relevant to the sausage world and easily applied in all forms of communication. With a warm and friendly tone of voice, providing exciting ideas for sausage preparation, Lithells is on its way to becoming the most inspiring sausage brand on the shelf."
Amira rice designed by Bulletproof.
"No grain of rice was left unturned! We kicked off the project by analysing the brand’s heritage, competition and category codes; our findings were gathered and filtered to inform our design brief. Being such a superior tasting product, communicating this superiority became fundamental to our brand expression and packaging designs. The name Amira (meaning princess) was a great tool to leverage for the brand icon, so we created a simple and elegant icon supported by a hand crafted proprietary font. We also delivered a palette of opulent golden tones offset with a kick of vibrant variant colour. The final design is confident, beautiful and simplistic – something only a true royal can deliver."
Barker Gray undertook a major brand overhaul of iconic frozen dessert brand Sara Lee.
The freezer is a cold place to shop, and in many ways a relic of any supermarket, when you consider that the general zeitgeist is "realness"… it is this that we sought to communicate albeit on the biggest frozen dessert brand in the country.