As an entrepreneur, you’re in for a lot learning by doing. Turning to other business owners and learning about their experiences, though, can help you on your own journey. In this final part of a 4-part series, Holly McWhorter, owner of PLANT Apothecary, reflects on the challenges she’s encountered, mistakes she’s made, and what’s in store for the future of PLANT.
You’ve probably heard this piece of not-so-little news: Amazon has acquired Whole Foods. And while the prospect of having fresh foods, specialty cheeses, and flax seeds delivered straight to our door sounds pretty amazing, we also wanted to dig a little deeper to learn what this acquisition might mean for the future of grocery shopping. We spoke with retail and branding experts Gregg Lipman and Todd Maute, Partners at CBX to gain more insight on what consumers can expect.
The DuPuis Group redesigned the branding and packaging for Johnsonville Sausages in order to give it a fresh look.
Get healthy with algae...seriously. TA80 designed the bright packaging for Maison de la Spiruline, a company that specializes in selling spirulina, an algae with extensive health benefits.
Phillip Fivel Nessen designed this new look for Help Remedies. The design features a clear and concise way to identify exactly the product you're looking for while also incorporating a bright and friendly look.
Fiasco Gelato has come out with an adorable new line of single-serve pints of gelato just in time for the summer!
As trend leaders and enthusiasts, designers have a natural inclination to move with the times, and their ‘of-the-moment’ design aesthetic wants to reflect that. To them, the inverse can feel like “bad design.” This approach in packaged goods is often visually aspirational, and can be an effective way for a brand to spark new consumer love.
Starting a business is easier said than done—from startup costs to finding suppliers and endless unexpected challenges. This week we’re chatting with Holly McWhorter, owner of PLANT Apothecary, to learn more about the nitty gritty of how she took the idea for the skincare company and turned it into a reality.
Snacking is usually put into two categories: “punishingly healthy or junk,” Tom Wilder of Collins said. So when faced with the challenge of designing Joy Bauer’s line of snacks—which are both healthy and incredibly delicious—Collins wanted the packaging to reflect that. We spoke with CCO & Founder Brian Collins and Creative Director Tom Wilder to learn more about setting out to do something radically different, why they design with a mobile-first mentality, finding inspiration in new places, and more.
There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design thinkers. The design industry can also help to bring the conversation about sustainable packaging design further upstream. Here are three important things to consider when it comes to designing for sustainability.
TSMGO (The show must go on) designed the whimsical packaging for Easy-Mixers, a line of cocktail mixes. The designs feature a variety of animals with mixed and matched features, giving it a playful overall feeling.
Nju:comunicazione designed the bright eye-catching packaging for Pop Tomato, a line of canned tomatoes.
Studio Caserne designed the warm and inviting packaging for Avanaa, a chocolate company that prides itself in its bean-to-bar chocolate.
BrightHead Studio designed the mesmerizing packaging and branding for Toko Restaurant.