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Friday
May172013

The First In The Village

Package designs for a line of agricultural feed additives from Agrobalt Trade group of companies. The concept is based on use of an image of the successful American farmer, the so-called rural "cowboy", capable "to subdue" any house living creatures.

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Friday
May172013

McGraw's Old Fashioned Flat Taffy

In 2011, Hammond’s purchased McCraw’s Candies, the maker of that famous flat taffy you knew as a kid. McCraw’s has been selling its world famous taffy for over a century.

"We gave McCraw’s an icon, the taffy pulling man, to illustrate the fun process that happens behind the scenes. He’s seen across the board on 24 pack displays, point-of-purchase displays, and on their unmistakable translucent wrappers."

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Friday
May172013

Publix Private-Label Frozen Novelties 

Color and simplicity makes this a tasty delight!

"Our new frozen novelties packaging is designed to grab customers' attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun."

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Thursday
May162013

Britanie Cosmetiques

Britanie is a new lifestyle cosmetic brand that creates a natural beauty and a Breton ("made ​​in Britain") atmosphere. Holiday houses, beach huts, flowered rocks, maritime pine trees and a sky diluted in the ever changing gray-blue-azure tinted sea ... are told in five fragranced lines of toiletries: Côte d’Emeraude, Golfe du Morbihan, Côte de Granit Rose, Pays Bigouden and Côte d'Amour.

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Thursday
May162013

Be Happy by Purina

Be Happy by Purina is a new mainstream value brand in the pet food category launched in June 2012.

Affordable brands and private labels are redefining value with the shift in the current economic climate. Be Happy was developed to fill this niche, enabling price-wary consumers to spend less and still feel satisfied with what they buy for their pets.

Whether a cat or dog, Be Happy celebrates pet ownership through two delightful Happy heroes. Designed to face each other on the display shelf, their smiles and winks speak for the "Be Happy" philosophy to shoppers.

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Thursday
May162013

Poppin's The Heavy Weight Metal Pen

Poppin was created to fill the design gap between the products we use for work and those available in the rest of our lives. Great design surrounds us, and there is no reason it should stop at the workplace. They believe in providing clean and simple design at a great value.

It's like a throne... for your pen! The Heavy Weight Metal Pen is Poppin’s high-quality ballpoint pen housed in a matchbox like enclosure. The outside of the packaging is white, with an illustration of the beauty that is waiting for you inside the box. Poppin offers The Heavy Weight in 8 core colors and each illustration reflects the color of the product inside. The tray in which the pen rests also matches the color of each product with a subtle pattern for a hint of texture. As the tray slides out, it shows off the stark white foam interior that keeps the pen in place. There is a subtle circular cutout, which makes the pen easy to remove and replace.

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Thursday
May162013

I Brand, Take Thee…

 

You can learn about branding and brand loyalty from the unlikeliest places.

Take “The Newlywed Game.” (Bet you didn’t see that one coming – but I did say “unlikeliEST"!) Specifically the original version that premiered in 1966, with the eternally young Bob Eubanks as host.

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Thursday
May162013

bcalm

Infused with soft herbs and natural fruits, bcalm is a wellness drink designed to create a state of calmness and clarity. The package design helps bring busy Americans a much-needed respite to their day.

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