How Iranian Agency DESIGN VAND Achieves Form and Function

“We believe not only that design is not art, but also it has nothing to do with it at all,” stated Touraj Saberivand, Logo Designer at DESIGN VAND. The Iranian agency instead focuses on solving problems and making designs that have an impressive aesthetic quality but, more importantly, communicate on their own. We spoke with Touraj at DESIGN VAND to learn more about design in Iran, how Iranian culture seeps into DESIGN VAND’s work, where they turn for inspiration, and much more.

How the Designers of Corelia Brought this Magical World to Life

We’ve got mega heart eyes for Corelia, a 100% natural sparkling soft drink made with Colombian tropical fruits. The colorful labels create a vibrant sense of place that takes the consumer right to the tropics. We talked with Siebenthaler & Co to learn more about their design process, creating an imaginary world and bringing it life, making multiple elements work harmoniously together, and more.