
Be Happy by Purina is a new mainstream value brand in the pet food category launched in June 2012.
Affordable brands and private labels are redefining value with the shift in the current economic climate. Be Happy was developed to fill this niche, enabling price-wary consumers to spend less and still feel satisfied with what they buy for their pets.
Whether a cat or dog, Be Happy celebrates pet ownership through two delightful Happy heroes. Designed to face each other on the display shelf, their smiles and winks speak for the "Be Happy" philosophy to shoppers.
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