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Thursday
May232013

Chandon, American Summer 

"Following the huge success of last year’s American Summer limited edition bottles, ButterflyCannon have created this year’s new release summer bottle for Chandon." Keeping the Americana theme intact, but more globally accessible - ButterflyCannon created a recognisable nautical theme.

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Thursday
May232013

Breaking Free of the Category Construct 

 

Consumers don’t speak category. You wouldn’t ask a colleague “For lunch today - do you feel like fast casual or quick serve?”  You’d say “Do you want to go to Chipotle or Taco Bell?”
  
Categories are a construct of industry and those who analyze it. They are an attempt to create an organizing framework around the things people buy so we can watch, measure and track them.  That’s how business thinks and how companies go to market.  But that’s not really how people think.
 
In every day consumer life, categories are becoming increasingly blurred.  This is especially true in the retail channel.  Is Wal-Mart a clothing store or a grocery store?  Is Whole Foods a grocery store or a restaurant?  
Why do you think travelers like renting cars from National’s “Emerald Aisle?” Because, rather than specifying a mid-size or a full-size (what does that mean!?), they just walk down the aisle and pick the car that looks best at that moment.

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Wednesday
May222013

Papercraft Finalists Announced: We Need Your Help!

The Dieline Package Design Conference 2013 is about elevating package design as an industry, and elevating the package designer’s role in the marketing mix. It’s about pushing yourself to become a better package designer, elevating your craft, finding your inspiration, and learning the tools you need to elevate your career. 

Many people entered The Dieline Papercraft Challenge to challenge themselves, their craft, creativity, and originality.

 

Now, we need your help to select the winner! The project that receives that most Facebook likes or Twitter shares will be declared the winner, and will join The Dieline Package Design Conference in San Francisco!

 

View The Finalists!

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Wednesday
May222013

Wiener Honig

Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed. The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself. The project included packaging as well as screen design.

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Wednesday
May222013

Anchor Up

"The Cocktail Anchor was created and designed after a Super Storm Sandy, flooded-out Hoboken resident. For every anchor shaker set sold this summer, 10% of profits will go to Rebuild Hoboken. Anchor-Up is a response in to help rebuild the coastal community by building upon small luxuries in toasting celebrations throughout this summer." We love the idea behind using a shaker as a packaging devise and let the anchors themselves show through with their vibrant colors, under the tag line, "It’s the Summer to rebuild. Anchor-Up."

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Wednesday
May222013

Jonathan Adler Muse Collection, Salt and Pepper Shakers 

Jonathan Adler's Studio in SOHO updated thier Mr. & Mrs. Muse Salt & Pepper Shakers for modern families. We love the colors chosen for each set of shakers to include a Mr. & Mr. and Mrs. & Mrs. set. The typography looks simple, yet elegant. You can definitely see the attention to detail the designers put into the type - note how the full stop lined up with the shoulder of the " r ".  Check out the rest of the collection, Mrs & Mrs set and the orginal Mr. & Mrs. collection after the jump! 

 

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Wednesday
May222013

The Dieline's Top 20 Playing Card Decks

The Dieline team has selected Top 20 playing card deck designs that we have found over the years. Some, like Theory11's Animal Kingdom was designed for a good cause in mind - many tap into artistic styles and pop culture for inspiration. Each deck is unique in its own way. Those that are commercially produced are done with exquisite craftmenship - others more conceptual. We hope you enjoy our selection. Maybe you have one that we haven't discovered. Share with us!

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Wednesday
May222013

Botanic Australian Gin

Inspired by the environment and the story of early Australian Colonisation, Botanic Australia Gin is blended with 14 Australian native botanicals such as Lemon Scented Gum, River Mint and Wattle Seed. The hand drawn illustrations were done by local South Australian Designer, John Draper.

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