Our Pantone Labs survey of over 600 designers revealed that a common challenge designers experience is obtaining buy-in for their ideas. Clearly, most designers don’t think of themselves as leaders. But why?
Twenty years ago, Magnolia opened at the corner of Haight and Masonic Streets in the Haight Ashbury district of San Francisco. We spoke with Kevin at Gamut in San Francisco, who designed the packaging for this latest release and important milestone for Magnolia’s journey, about designing for a saturated market, trusting your instincts, incorporating heritage and history into packaging, and more.
Amore Brand Identity Studios designed the contemporary fresh packaging for Naka Focus, an asian-inspired energy drink.
Get your green on. Mother is not merely a juice brand, but a company that aims to give consumers their daily dose of veggies to stay healthy. Designed by Forth + Back, the beverage kindly reminds you to “Drink Your Veggies,” and stands out with entirely green branding.
Sure, incense appeals to the sense of smell, but that doesn’t mean the packaging should be overlooked. Zooscope developed a gorgeous design for Aromayur, a line of incense and all-natural products in India. Not only will it make you proud to display the box next to your incense holder, but Zooscope created a design that the company can easily adapt in the future for other scents.
You’re going to change the way you feel about crawling out of bed, getting ready for work, and sitting down at the breakfast table. Robot Food redesigned Good Grain, a healthy cereal option that needed help connecting with consumers. Soothing colors and an uncluttered design make it a perfect breakfast choice for hectic mornings when all you want is to enjoy a little peace before getting your day started.
“Speaking from our hearts—Syria would be our favourite location to base our company,” Mohammed Wattar, co-founder of ALEP Studio confesses. Unfortunately, due to the conflict and other circumstances, this is not the reality and they currently operate out of Cairo and Istanbul. We spoke with Wattar to learn more about Syrian culture and how it influences the design work at ALEP Studio, design trends, where the team turns to for inspiration on a daily basis, and more.
In our mass-market, multinational-led world, the consumer is still just an individual. And as brands grow, the level of connection to the individual diminishes. The basic human instinct to be social and connected does not dissipate in a commercial transaction. We all want to feel connected to the brands we patronize and the products we use, so to satisfy this desire (without losing scale) brands continue to seek ways to offer variety. After taking a closer look at the trend of Uniqueness in The Dieline's 2017 Trend Report, we put together 20 amazing packaging designs that create a more personal relationship between the product and consumer.
Design Happy has created the packaging and branding for Hawkins & Brimble, a men’s grooming range that pays tribute to the old-school methods of grooming for the busy modern man.
Ideas that Kick (Kick) designed the packaging and branding for Bilt, a new men’s skin care line. The design for this product line stands out as the products are appealing to the consumer without defining themselves as being an overtly masculine product.
Makeup has the frustrating tendency to fade away throughout the day, but not with Prick Cosmetics. This makeup concept from Abby Leighton combines a love of gorgeous destinations like Sedona in southwest with beauty products. Plus, since they’re desert-inspired, they’re designed to withstand hot days without the need for reapplication.
Student Lydia Bedford designed this bold packaging for Trailblaze, a conceptual company that brings insect delicacies from all over the world to a mainstream audience.