Johnny Cupcakes Farms

Johnny Cupcakes Farms

Johnny Cupcakes has recently launched "Johnny Cupcakes Farms" - a limited and exclusive (as always) T-Shirt design of Johnny's iconic cupcake logo reconfigured as a meat cupcake. Lead designer, Chris DeLorenzo, tells us the idea came about when his old illustration of a meat cupcake resurfaced as they were brainstorming ideas for a new packaged shirt. It was basically "hey, why don't we package this like a meat butcher?" and so they did. 

They would go on to create the logo for the packaging and brand - "Johnny Cupcakes Farms." By wrapping the shirt in seran-wrap (themselves in their studio mind you) and hand-marking size stickers, this ends up looking like a real butcher meat package. It's amusing to see meat arranged like a cupcake. It's this juxtaposition that makes this shirt and packaging feel so unique and creative. It makes me not want to open the package and keep it in the original meat package! 

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Nike Free Box: A Shoebox 1/3 the Size of the Original

Nike Free Box: A Shoebox 1/3 the Size of the Original

When Nike launched its latest Nike Free model: Nike Free 5.0, the most flexible shoe in history, it needed to communicate the completely unique attribute. To do this, Publicis Impetu, a Uraguay based advertising agency, decided to develop a unique package that only the new Nike Free 5.0 could tolerate: the Nike Free Box. 

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Etta + Billie Soaps

Etta + Billie Soaps

Alana, the founder of Etta + Billie, has a true passion for natural bath + body products. Wanting to make a difference, she combined her passion of natural products and creativity and developed Etta + Billie. After developing her product, her branding soon followed. Her approach was to communicate simplicity and elegance while still showcasing the qualities of each hand-made soap. Because each soap is hand-made, small batch numbers are added to each package, which shows the customer the work placed in each of her batches.  

Alana is also a member of SFMade (www.sfmade.org), which is a movement promoting emerging small businesses. Her soap collection is growing and her packaging really showcases the care and thought behind her product. 

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Les Marais Natural Sweet Wine

Les Marais Natural Sweet Wine

Le Marais Natural Sweet is a dessert wine hailing from Constantia, a suburb of South Africa. Luisa Rheinlander of Manifesto Design was asked to design the wine label. Her label design prominently features an elaborate and decadent illustration of a woman bearing tropical fruits, intertwined with an equally elaborate style. 

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Barrels and Drums

Barrels and Drums

Neumeister designed a new line of alcohol-free-wine for Barrels and Drums. Using the idea of distant lands as inspiration, the bottle labels celebrate the appearance of a language spoken by "Olde World" trading companies of the 18th and 19th centuries. 

Neumeister does an excellent interpretation of detail design by using selection typography that pays homage to the "Olde World" which I admire. Every detail from the bottle is carefully planned out, from the illustration to the typography placement. The spoken "Old World" look only adds on to the feel of the bottle label. 

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Just Enough of a (Very) Good Thing

Just Enough of a (Very) Good Thing

Pearlfisher used bursts of color to emphasize flavor and taste when designing packaging for Just Enough of a (Very) Good Thing.

Just Enough of a (Very) Good Thing is a new range of premium single-serve desserts offering six mouth-watering flavors like Key Lime, Chocolate & Vanilla, Tiramisu, and Lemon Cream. The design aesthetic for this category is traditionally over-indulgent and uses dark, sensual cues, but the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and focused. The illustrated logotype and packaging design emphasizes the handcrafted premium taste of the desserts. This crafted feel is extended to the deign of all collateral – brand strategy, identity, packaging, and website design – allowing a seamless transition form one brand experience to another.  

"We have created a refreshing and unique design that showcases the high quality and flavor experience of Just Enough of a (Very) Good Thing. Bursts of color are used to emphasize flavor and taste. The colored tags on pack work to differentiate flavor as well as highlighting the thought and care that has gone into the making of each desert. The ‘J’ of the logotype has been designed as a spoon, emphasizing the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert."
– Hamish Campbell, Creative Director at Pearlfisher
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Little Boo Boo Bakery Unveils New Packaging

Little Boo Boo Bakery Unveils New Packaging

Last year I had the pleasure of getting to taste Little Boo Boo Bakery Marshmallows – six delicious fat and preservative free marshmallows started by New Yorker's, Hannah and Kieran. In order to crystalize the core elements of their brand, they stripped away unnecessary components on retail packaging and released limited-edition marshmallows with strategic brand names. 

The retail silver branding pouches were re-designed to feature the subtle textures and colors of the marshmallows. Additionally, they have embraced a fully modular way of creating their packaging that allows them to perpetually update their offering on their new website.  The kraft paper boxes now contains their new growing line of Limited Edition marshmallows.

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