“Speaking from our hearts—Syria would be our favourite location to base our company,” Mohammed Wattar, co-founder of ALEP Studio confesses. Unfortunately, due to the conflict and other circumstances, this is not the reality and they currently operate out of Cairo and Istanbul. We spoke with Wattar to learn more about Syrian culture and how it influences the design work at ALEP Studio, design trends, where the team turns to for inspiration on a daily basis, and more.
In our mass-market, multinational-led world, the consumer is still just an individual. And as brands grow, the level of connection to the individual diminishes. The basic human instinct to be social and connected does not dissipate in a commercial transaction. We all want to feel connected to the brands we patronize and the products we use, so to satisfy this desire (without losing scale) brands continue to seek ways to offer variety. After taking a closer look at the trend of Uniqueness in The Dieline's 2017 Trend Report, we put together 20 amazing packaging designs that create a more personal relationship between the product and consumer.
Design Happy has created the packaging and branding for Hawkins & Brimble, a men’s grooming range that pays tribute to the old-school methods of grooming for the busy modern man.
Ideas that Kick (Kick) designed the packaging and branding for Bilt, a new men’s skin care line. The design for this product line stands out as the products are appealing to the consumer without defining themselves as being an overtly masculine product.
Makeup has the frustrating tendency to fade away throughout the day, but not with Prick Cosmetics. This makeup concept from Abby Leighton combines a love of gorgeous destinations like Sedona in southwest with beauty products. Plus, since they’re desert-inspired, they’re designed to withstand hot days without the need for reapplication.
Student Lydia Bedford designed this bold packaging for Trailblaze, a conceptual company that brings insect delicacies from all over the world to a mainstream audience.
Gypsy Tonic is certainly one-of-a-kind. After all, you won’t find any other chocolate almond flavored superfood health supplements out there! The intricate, ornate design transports consumers to a different time, so we spoke with Tom Lane, the designer behind the beverage. He told us more about the inspiration he used to create a true apothecary vibe, developing the custom lettering, designing with color versus black and white, and more.
Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about retailer asks along the way, but when it’s time to present to the customer you get thrown for a loop at the 11th hour. The ask(s) seems out of left field and you struggle to see a solution. Let's dive into the three angles you should consider: your point of view, your sales team’s, and of course, the retailer’s.
Hired Guns Creative created this beautiful packaging redesign for Driftwood Brewery’s Belle Royale Kriek. The illustration is the driving force of this brew, as it is executed in such a skillful manner, taking inspiration from the Art Nouveau movement.
Louisiana-based agency TILT designed this gorgeous packaging for De Steeg Brewing, a craft-brewery based out of Denver, Colorado. The lettering and illustrations are filled with delightful detailing and provide for a brew that is nothing short of a work of art.
These spices are definitely cool enough to be in your kitchen. Nataliya Ponomareva and Pavel Dubov designed the packaging for Kitchen Ceremony, a new line of spices.
Student Ridan Arellano designed the packaging for OYA Hair Care, a conceptual gender-neutral line of haircare products that strives to be inclusive.
Chad Michael Studio has created the elegant packaging for Slane Irish Whiskey. The label features an intricate illustration of barrels and beautiful traditional yet modern typography. Gold detailing gives the overall look an elevated feeling.
Brand and Packaging Design Studio ZARATE · INSA has designed the vintage horror movie inspired label for Alchimia de los Andes Red Blend Wine. The color scheme and typography echo the drama and eerie feeling of your favorite old horror movie, allowing for this wine to tell a story.