Now when working with a client behemoth like Heinz, it's hard to get in any radical design changes (or any changes at all!) but this little number by Cowan has snuck in some humorous little touches with some rather non-P.C Meatballs packaging... ahem, sometimes the idea is all in the copy...
Elmwood is a UK and Australian-based branding and design firm with some astonishingly effective branding/packaging design work in their portfolio. I think their website also very effectively communicates the advantages of working with them through intuitive navigation, big, beautiful images and most importantly - sales numbers to back up the effectiveness of their work in the real world (something potential clients want to hear most of all.)
Here are several examples of their work, which are bold, beautiful and sometimes humorous!
(several more images after the jump>)
"Gusto Design Ltd have created new structural packaging for Boots’ own brand range of premium vitamins which has been rolled out into stores nationally. The brief was focused on an inclusive design approach to create an easy to open pack which would appeal to a broad range of consumers (including those with limited grip strength) and would create a point of difference for Boots’ own premium quality vitamins which are developed and produced in house. The final chosen concept is centred around a domed, textured cap which fits into the palm of the hand for extra grip and leverage on opening. A secondary colour coded labelling area was included on the cap to allow consumers to quickly identify the vitamin type they required in store amongst the vast array of products on offer. Silver was specified for the main packaging colour to emphasise the premium quality of the offering.
Graphic design was originally by Lippa Pearce."
Now us Brits apparently have stiff upper-lips, but I like to think its just chilled numb from this delightfully tongue-in-cheek posh product from Loseley. For those who don't know it, Loseley is a stately home presently lived in by three generations of the More-Molyneux family. The mansion was built by a direct ancestor nearly five hundred years ago. Queen Elizabeth I stayed here three times, and James I and latterly Queen Mary both visited. The icecream supposedly comes from the estate, I have no idea if they are real portraits, but I like the rather british sense of humour! Designed by P&W, London.
Food again, Schroeder milk!
A complete line of products coming from milk, designed by a studio I found recently, Capsule, a studio with a precise style: purity, organization and order.
It's my idea of pack, in a GDO world full of different typographies, images and shapes, a little bit of order is necessary...