The New Fragrance Experience: Q&A with Hawthorne for Men

Choosing the right fragrance is tricky. Simply finding one that you like and can afford proves to be a challenge in intimidating department or beauty stores—not to mention that many perfumes and colognes smell either too subtle or absolutely overpowering once you actually wear them. Sure, we all want that effortless, put-together air of someone with a signature scent, but the actual process of finding and buying it often leads to confusion, frustration, and poor decision making.

The New Fragrance Experience: Q&A with Hawthorne for Men

Concept: Vega Bryggeri Brewery

Vega Bryggeri’s labels don’t just sell the beer—they tell a story. Designed by DQ - Depero Quadrigea, the concept sets the scene for four flavorful craft beers including an IPA, lager, amber ale, and a porter.

Concept: Vega Bryggeri Brewery

True Instinct Pet Food

Natural food for your pets just makes sense—after all, they crave meat for a reason. True Instinct is a pet food that respects your pet’s instincts and is made with high meat content. Summa Coleman designed the packaging to encourage pet owners to give their furry friend all natural kibble.

True Instinct Pet Food

ECOS Soaps

ECOS has a new look! This line of soaps is made for you with nature in mind, generating no waste and using renewable energy. Liquid Pixel Studio and ECOS Design Team redesigned the soaps for a vibrant, lively appearance that would make the refreshing ingredients stand out.

ECOS Soaps

Noroest Beer

Abio Design Studio Lab worked with their client Noroest to design a down-to-earth beer that references a specific location. The name of the beer, Noroest actually translates to Northwest in Portuguese and along with the label design, adds to the overall feeling of wanting to explore the world around you.

Noroest Beer

Define the Difference

Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather, Bangkok were briefed to create gift sets to represent Noble's uncompromising approach in consistently applying its "be different" design philosophy with over 20 projects for 25 years. Each of the 8 gift set designs they created were inspired by one of Noble's condominiums. 

Define the Difference