Posts in The Dieline Awards 2014
The Dieline Awards 2014 Winners

The Winners of The Dieline Awards 2014 were announced last night at HOW Design Live, the largest annual gathering of creative professionals, anywhere.

For the 5th year, The Dieline is proud and honored to be able to give the art of consumer package design the platform and the recognition it truly deserves. The Dieline Awards 2014 Winners truly represent the the peak of package design, the most creative work designed over the past year from all across the globe.

In front of an audience of over 1000 creatives, 42 winners across 13 different categories were awarded a 1st, 2nd, or 3rd place Award. 

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The Dieline Awards 2014: Best of Show – Harmonian

The highest scoring project, Harmonian, designed by Greece based design firm Mousegraphics, received a one-of-a-kind "Best of Show" award, and presented a case study.

"Our client asked for an aura of exclusivity which should nevertheless be rooted in elegance and measured values. We had to convey radical simplicity and hint at a different modus vivendi. We had to address a wide range of products including olive oil, flour, pasta, herb infusions, fleur de sel, etc. Many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world. We opted for a design which would convey the dual nature of these valuable seeds as well the harmony and balance, the mathematical perfection of the spindle shape , which these seeds recall. We also decided to do so through a strong visual statement regarding space and matter. Using Lucio Fontana's famous Tagli (slash) pieces as additional inspiration, we designed simple white surfaces - packages which are distinguished by the illusion of a cut, a twofold spindle like incision on paper. Blurring the distinction between two and three dimensionality, this is also a simple but decisive design gesture that alludes to a space-system and calm connoisseurship."

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The Dieline Awards 2014: Editor's Choice – Marc Jacobs Cosmetics

The "Editor's Choice" award, handpicked by Andrew Gibbs, Founder of The Dieline, was awarded to Marc Jacobs Cosmetics, designed by New York based Established.

Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was "just lovely."

The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and timeless yet thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.

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The Dieline Awards 2014: Sustainable Packaging Award – ERA and UP24

The Sustainable Packaging Award, created to highlight innovative contributions to the field of sustainable package design was awarded to two projects created by Fuseproject and Jawbone: Jawbone Era and Jawbone UP24.

ERA by Jawbone is a beautiful, lightweight headset that delivers excellent sound and wearability and can serve as a powerful extension of your smartphone. ERA and its packaging were designed in collaboration by fuseproject and Jawbone.

UP24 by Jawbone is a wearable device that helps you understand how you sleep, move and eat so you can make smarter choices, everyday. UP24 and its packaging were designed in collaboration by fuseproject and Jawbone.

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