Ever been inspired by the gorgeous, distinct colors in a stunning sunset, the combinations of uniquely colored homes in a big city? Well, you can actually use an app on your phone to identify the Pantone Color and incorporate it into your design work.Read More
People often refer to their pets as their "fur babies" as they provide a lot of companionship and joy. This explains why there is such a variety of pet foods and treats out on the market for owners to choose from. Here we picked out 20 of the best looking pet food packaging designs.Read More
Maybe because it scratches that persistent OCD itch, but there’s something deeply satisfying about looking at layers of food in jars. From the very first moment images of mason jars crammed with intricate layers of grains and greens started popping up on Instagram, foodies everywhere dropped their flat-Earth images of dressed-down kale and cranberries for all things Ball.Read More
You’re working for a company that wants to take a meaningful and progressive stance on campus rape culture. You create a line of well-intentioned condoms that you give out for free at college universities with the goal of starting a dialogue about how to ask for consent before having sex.
What could possibly go wrong?Read More
Matches can make for a great promotional item, or a keepsake to remember a specific place. We've picked out 10 match packaging designs that capture attention and elevate the matchbox to be more of a collectible.Read More
What if packaging can do more? Would a beverage taste better if we purchased it in a glass versus a plastic bottle? Can food packaging and design influence our taste buds after we purchase the product?Read More
If you took a trip to your local drug store and strolled down the aisle for a stick of deodorant, it wouldn’t be difficult to figure out which products were sold directly to men or women. Assertive dark colors for the lads, more vibrant or perhaps lighter colors for the ladies.
Or, you know, pink.
However, there’s a good chance you’ll find gender neutral packaging in the very near future—and likelier still, you may have already seen it.Read More
Ahh yellow, the color of lemons, sunshine, and daisies. We wanted to highlight some of the bright and sunny packaging that features this peppy color. Here are 30 packaging designs that feature the color yellow.Read More
Marijuana isn’t just for smoking anymore—it’s become a hot industry that has now extended into categories like Beauty & Health, Beverages, Spirits & Liquor and more. Medical marijuana sales are projected to grow from $4.7 billion in 2016 to $13.3 billion in 2020, so for the Spring 2017 Packaging Design class at ArtCenter, The Dieline’s Founder Andrew Gibbs and Partner Jessica Deseo wanted their students to take on this booming industry. We spoke with them to learn a little more about what their students designed and what it might mean for the future of cannabis.Read More
Without running the risk of starting off with too much brand design speak or technical lingo, visual brand assets simply are signature design elements that together form the visual identity of a brand. These are often those pieces that people spontaneously remember about a brand with. When you think of Coca-Cola you most likely will recall the color red, the signature font type and perhaps the iconic shape of the bottle. When you think of Heineken the color green comes to mind as well as the red star and maybe the smiling 'e' in the logo typeface. Without recalling a brand name or even a flavor name, shopping often takes place on autopilot and identification where recall in the brain happens based on such visual elements.Read More
Within the last few years gradients have become a key trend within the design world. They've been used on everything from business cards to packaging design. Here are 20 beautiful examples of gradients on packaging.Read More
Nuts are an awesome snack and provide for a good source of protein. In order to celebrate National Grab Some Nuts Day this Thursday (August 3rd) we picked out 12 different nut products that feature some great eye-catching packaging.Read More
The core mission of Brandless is to offer unrivaled quality products without BrandTax™ – the hidden costs that come with buying a national brand. Brandless is reframing the outdated CPG market and starting a movement that ushers in a new wave of consumer-activist culture and transparency: better-for-you products at the fairest price from a group of people that do good by doing well.Read More
Ahh coffee, the caffeinated beverage of the Gods. Coffee is consumed all over the world and prepared in a variety of different ways. The coffee market is saturated with a variety of choices, so it's only fitting that the industry has a plethora of amazing packaging designs. Here we gathered 45 awesome examples of coffee packaging. Grab a fresh cup and enjoy!Read More
“We design all of our spaces for optimism and for productivity,” mentioned Jenny Campbell, Managing Director of 72andSunny, Los Angeles. The agency’s name is, of course, indicative of LA’s perpetually cheery weather, but that’s not exactly the case of the climates where they have other studios, including New York, Amsterdam, Sydney, and, quite soon, Singapore. Instead, it is also viewed as a statement of optimism, a recognition of the opportunities that arise in every challenge—that’s more fun, after all.Read More
Talk about a perfect summer drink! This delightful design from B&B studio will instantly take you somewhere tropical, and the unbranded look only gives it a stronger shelf impact. We chatted with Shaun Bowen, Joint Founder and Creative Partner, B&B studio, to find out more about how this beverage from Firefly came to be, creating an unbranded packaging design, disrupting the drinks category, and more.Read More
It's officially the first day of Summer! This means the beginning of lots of fun in the sun, and nothing goes better with fun in the sun than ice cream. We've picked out 25 of our favorite ice cream packaging designs. Yum!Read More
Being treated equally and with respect in the workplace shouldn’t be a perk. It should be the norm—and we feel strongly that women can shift the model.
ThoughtMatter asked each woman in their studio to talk a little bit about how she’d describe her archetypal traits, and to give some tips to women who may act or feel the same way.Read More
Geometry is a branch of mathematics concerned with questions of shape, size, relative position of figures, and the properties of space. In more recent years we've seen geometry extend into design. We've picked out 28 projects that feature geometric elements or patterns. Scroll through and get inspired for your next project.Read More