In these stressful times, we probably could all use a little CBD. Thankfully, start-up hanayu has found a way to bring simplistic design to a very saturated market. Utilizing a personality-filled serif font and visuals that recall the abstract watercolor paintings many of us stuck at home are completing, the branding strikes the perfect balance of sleek and playful.
The start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.