This Edinburgh-based chocolate company was very skilled at creating incredible sweets, but lacked a clear brand positioning. The resulting solution was a beautiful brand design that utilizes bright colors, unique illustrations, and fascinating artistic perspectives.
“Initially, COCO was using striking geometric stock designs to wrap its chocolate bars. We felt that the relationship between art and chocolate could be built upon as a real point of difference at the heart of the brand. From this idea we developed the brand line âThe Art of Chocolateâ.
To strengthen this positioning we created a visual language based on a gallery concept. Each COCO product is wrapped in specially commissioned original artwork, displayed like installations, in a âwhite cubeâ setting. Minimal labels become gallery captions framed within the artwork with artists credited front and centre.
