ASGARD Branding has developed the brand concept, brand name, label design and packaging for a new beer brand launched by the Alcon company.

The new product is positioned as a traditional craft beer. For the brand name we chose a short dynamic German word, BRAUS: it is part of an idiom which means “to live off the fat of the land”. This sonorous and easy-to-remember word has fuelled our work on the product concept.

The label is divided into two sections. The top part is always a strip of a glowing colour carrying the logo, which ensures the consistency of the brand identity in the family of different flavours. The bottom part of the label is a graphic illustration corresponding to a specific sort of beer.