According to The American Institute of Graphic Arts, between 4-11% of US senior leadership roles in design are held by women, despite the fact that half the of the industry is female. The picture is no better in the UK: according to the UK equality network Kerning the Gap, 70% of graphic design students are women, but only 11% of creative directors are women.
Thereâs a gender gap in the design industry, and thatâs a real problem. Beyond the obvious moral case for equality, thereâs a clear correlation between gender diversity and engagement, productivity, profitability and retention. Diverse teams also make better decisions and are more innovative and creative than homogenous groups.
