The Last Blockbuster Beer
By: Rudy Sanchez
Nestled in central Oregon, at the eastern edge of the Cascade mountain range lies the city of Bend, home to the last remaining Blockbuster Video store in the US.
Some will still remember going into Blockbuster, going through the shelves looking for movies or games to rent, those halcyon days where one would pass the evening strolling around the aisles for hours on end trying to find something—anything—to watch. Now, of course, most of us browse what’s new on Netflix (or re-watch The Office for the 20th time) and haven’t worried about a late fee in years.
The folks at 10 Barrel Brewing, also based in Bend, is keeping the dream of the 90s just as alive as the folks in Portland by celebrating the last outpost of the once mighty Blockbuster chain in America with a limited-edition brew, aptly named “The Last Blockbuster.”
Officially set to be launched at a block(buster) party, the label harkens back to the blue and yellow of Blockbuster’s iconic corporate colors which marked shopping centers, street corners and strip malls all over the country at over 5,800 US locations at the chain’s zenith.
The bottle’s label also uses the old Blockbuster torn ticket stub. The blue and yellow are inverted, but otherwise, the use of the logo, the font choice, and the line around the label are all vintage callbacks to the video rental chain.
The Last Blockbuster is a black ale with “hints of red licorice,” a traditional movie snack, and will be available at 10 Barrel pubs while supplies last.
Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.