E-Mart Introduces a Novel Way to Tackle Food Waste…But With Plastic Packaging?

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E-Mart, a Korean chain of grocery stores, released a six-day pack of bananas, with varying degrees of ripeness so consumers can buy a week’s worth of bananas and not waste any of them. E-Mart’s produce buyer Lee Jin-pyo promises to “show more diverse ideas by listening to the inconveniences of consumers.

Food waste is not only frustrating for consumers, but it also has a significant impact on the environment given the number of resources that are used to bring them to market in the first place. Bananas have a limited lifespan on the shelf, and in Britain alone,1.4 million bananas are thrown out every day.