A Gradient Twist With Penhaligon’s

Designed by Qinglu Guo, Penhaligon delivers a pop of color in blue, magenta or red and that slowly fades into white that makes the packaging unique, and stand out on the shelves.

"This is a brand shift project for Penhaligon’s, a British perfume house. The original packaging design is famous for having different illustrative labels for different scents. I thought it would be interesting to see how contemporary packaging design can work for this vintage brand, so I came up with a new packaging idea. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple and intuitive system to label fragrances. I used an arrangement of gradations to signify various concentrations of scents for products." 


"Branding and Visual Language: I used color gradients, which visually feel like scents and sprays, to represent different concentrations of perfumes (Eau de Toilette and Eau de Parfum). I used minimalist typography and only put essential product information on the package. I believe that cylinders can best show the design of gradations. I also applied the visual language to perfume tester stripes."


Designer: Qinglu Guo
Location:Baltimore, USA