The craze of alcoholic seltzers started back in 2016 when Anheuser-Busch InBev purchased SpikedSeltzer from Nick Shields and launched a national summer campaign that caused sales to skyrocket. Soon copycats followed suit with the likes of White Claw, Mike’s Hard Lemonade and Henry’s Hard Sparkling Water. It’s even served as a popular drink of choice with health-conscious consumers as it lacks gluten, calories and carbs.

Earlier this year Swedish vodka company,SVEDKA joined the party with Spiked Premium Seltzers, their first ready-to-drink beverage. “SVEDKA Spiked Premium Seltzers stand out by being cocktail-inspired,” states David Bosch, Manager of Operations & Communications at BRIGADE. “They’re nuanced and refreshingly light, with delicious botanical flavor profiles that are unlike anything else in the category.”