Dan Alexander & Co. designed the elegant packaging for Iconix, a skincare line.
“‘Nature is beautiful because it looks like Art, and Art can only be called beautiful if we are conscious of it as Art while yet it looks like Nature.’ – Immanuel Kant, Critique of Judgment
How do you set up a new perspective for a cosmetics brand which truly offers innovative, high-quality products? In beauty – a field which accounts for so much make-believe and fictitious semblance – how can you evolve a truly unique perception?”
