This Norwegian Ice Cream Comes With a Retro-Inspired New Look

4f9b0765658235.5b718450883ae.jpg

ANTI created the vibrant retro-inspired new look for Hennig-Olsen ice cream, a traditional Norwegian brand.

"In 1924 Sven Hennig-Olsen came back to Norway from Chicago, with him he brought recipes and equipment needed to make ice cream. This was the start of Norway's very first ice cream factory."

4d707d65658235.5b7184508766c.jpg

“For this new ice cream line Hennig-Olsen goes back to the 30´s when the freezing process was slower, and made with more cream, which gave the ice cream a fuller taste and texture. Sakte Kjærna Iskrem (meaning slow churned ice cream) is a revival of this old good quality. Natural Ice Cream, traditionally made, with rich taste and texture.”

733dad65658235.5b69f3bb0d2bd.jpg
5fde1065658235.5b6d8324a749e.jpg
df6f6665658235.5b6d892ee5ce2.jpg

“For this product series it was obvious to look back at the brand history, as well as packaging from the 30´s to the 50´s for inspiration. Based on our research we decided to re-introduce the old Hennig-Olsen script logo, combined with simple, bright graphics.

Our goal was to communicate nostalgia, flavour and quality, but still keep a fresh, playful look to reach a wide target group.”

e1a3a965658235.5b718450894ae.jpg
a95ac565658235.5b71845088dd3.jpg
c7857f65658235.5b1a9fb1b1fc2.jpg
 

Designed By: ANTI

Location: Oslo, Norway