Meredith & Drew's Packaging Comes With a Wonderful Juxtaposition of Design Elements

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Anthem Worldwide has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop a brand identity and packaging designs for premium biscuit brand, ‘Meredith & Drew.’

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Meredith & Drew, manufactured by pladis, is a brand with vast history including a royal warrant first granted by Queen Victoria in 1894. Anthem was briefed to develop a new brand identity that conveyed a premium and authentic artisanal baking positioning but executed in a fresh and modern way.

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The agency drew inspiration from the stories of the two original founders, William Meredith and William G Drew, who started their London bakery in 1830. The creative teams have used two distinctive fonts to reflect the unique personalities of the two men in an identity lock- up that also highlights the brand’s longstanding heritage. A compelling visual language has been weaved into the pack designs to bring these characters to life and to allow the packs to sit comfortably in a premium environment.

The new range comprises four different flavour variants; Milk Chocolate, White Chocolate, Shortie Swirls and Oat Crunches.

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Designed By: Anthem Worldwide

Creative Director: Mark Lloyd

Account Director: James Milburn

Senior Designer: Laura Grievson

Midweight Designer: Becki Turner

Junior Designer: Aleksandra Martul

Location: London, UK