These Mysterious Wine Labels Come With a Hidden Message

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Brandsummit created the unique yet mysterious label for Duque de Arcas wines. The label features a hidden message, making for an interactive experience for the consumer to engage in.

“Three generations have been looking after their Duque de Arcas wines as the most important of their secrets. Wines of legend that deserved to awaken, from the first moment, the solemnity of its name and the legacy of its origin: the lands of the Latorre family.

Intrigue and surprise. Two words that honor Duque de Arcas, the experience of tasting a great wine and the amazement of getting more than is expected.”

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“Two words that are reflected in each bottle, awakening curiosity with a code and surprising with a hidden message.

The hidden message:

The legend says

that a grand duke

kept in his ark

an invaluable secret.

A carefully hidden mystery

that after his death

would endure on his land.

Thus, Duque de Arcas was born.”

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Agency: Brandsummit

Designer and photographer: Alex Monzó

Client: Bodegas Latorre

Printer: Etygraf

Location: Spain