Costa Coffee has turned to branding and communications agency Our Design Agency (ODA) to support with the delivery of its first brand colour toolkit to assist with embedding consistency across its international markets.
As a global brand, Costa Coffee currently serves 31 markets including China, UAE and the UK. As the brand continues to enjoy growth, there was a clear requirement to ensure that global partners were provided with a consistent reproduction of the brand’s iconic Costa Coffee Red in order for them to produce and deliver on-brand assets in-market.
Having worked with Costa Coffee for four years on refining the customer experience across its UK store estate, ODA worked in partnership with Costa Coffee to deliver the first brand colour toolkit as the coffee shop chain entered its next phase of growth.
Grant Willis, Creative Director at ODA, says: “For Costa Coffee to truly own its brand colour, it must be accurately reproduced across all different touchpoints. Until now, there have been fluctuations across its estate, so there was a clear opportunity to work in partnership to address this and create a toolkit to ensure consistency.”
ODA’s brief was to create the definitive Costa Coffee Red colour, then work with the brand’s partners to ensure it could be reproduced across each of the different substrates within a store, from exterior signage to packaging.
Willis says: “Even though the book is intended for external suppliers, we set out to create something with real Costa Coffee personality. There are references to paint pots and brushes throughout. We also used a coffee stirrer in the paint pot as a visual pun to underline the importance of this colour to Costa Coffee.”
