This Holographic Branding and Packaging For Obé Is a Millennial's Dream

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Futura designed the beautiful iridescent branding and packaging for Obé, an app that specializes in helping get you in shape by providing exercises and classes from the convenience of your phone.

 “Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. We created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.”

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“Our inspiration: James Turrel meets Dan Flavin. We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. We created a Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

Obé, sing the body electric.”

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Designed By: Futura

Photography: Rodrigo Chapa

Location: Brooklyn, New York