After a spectacular career performing at top level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked to numerous health benefits, and full of live cultures, N°1 Kombucha is a sparkling, fermented drink that naturally nurtures and enriches from the core.
Pearlfisher was tasked with building a powerful new brand that brings a fresh perspective to healthy living, starting with a high quality kombucha – with the potential to extend beyond – but always with a meaningful connection to Jonny.
Talking through the strategic approach, Yael Alaton, Chief Strategy Officer, said, “This project was all about bringing the benefits of living foods to everyone on an everyday level. Jonny’s universal appeal was essential to positioning the brand as an iconic leader in Kombucha – a category that is currently fragmented and relatively unknown but growing fast. The iconic idea at the heart of the brand is about celebrating life and encouraging consumers to embrace a healthy lifestyle.
