Kiwi Manuka® ’s honey products draw from the knowledge of New Zealand’s indigenous Maori people, as they have used M?nuka in their traditional medicine for centuries. Together with the development of modern research and clinical study, the brand Kiwi Manuka® was born.

Kiwi Manuka® brings together a unique blend of cultural heritage and modern technology to deliver a range of natural, honey based care products beneficial for health and wellbeing. With M?nuka honey being one of the core hero products of this brand, it was important for this packaging design to demonstrate the core vision and the background story of the brand. The elements of the M?nuka Honey packaging also have influence on the overall brand portfolio.

It was a challenging task to give an identity to such a richly cultured product. It was vital to show that this prized raw material is not just like any other honey, but it is a product containing the best ingredients and backed by scientific research from New Zealand. The intention is to express the complexity of the brand’s origin and introduce our perspective. The various dynamic geometric shapes have been illustrated as symbolisation throughout the core honey packaging series. Each delicate shape represents the key ingredients and ties in the strategic locations of the brands background and source.