SouthNorte Is Bringing Tijuana Attitude Through Its Packaging

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Design Replace were responsible for designing the packaging for SouthNorte Beer Co., a brand of craft beers that pay tribute to a neighborhood in Tijuana, Mexico. Featuring bold typography and intricate illustrations that serve as background imagery, this range of brews stand out with their attitude.

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“The great folks at Gallegos United contacted us with a exciting opportunity, throw down some Minneapolis creativity for a brand new brewing company located in San Diego. The result is SouthNorte Beer Co. Inspired by the cultures surrounding the Esquina Norte area of Tijuana, this craft beer stands alone. With brews like Sea Señor!, No Güey!, and K’Brona we wanted to inject this brand with plenty of attitude. Craft was the name of the game. To show that, we put emphasis on woodblock prints of revolutionary Latin American artists and hand carved the base artwork for all the brews out of linoleum.”

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Designed By: Design Replace
Illustrator: Lucas Richards
Design Director: Jeff Johnson
Designers: Lucas Richards, Jeff Johnson, Dustin Hackwith
Creative Director: Dave Dammon
Location: Minneapolis