Drav is a Charming Beer With a Vintage Vibe

Wedge-Drav-01.jpg

Drav is a super quality beer at a democratic price for the young and free. Wedge was approached by the company's founders to build a brand around this feeling. We studied the codes of iconic beers to develop a new modern icon for today's culture. One that believes pink can be for anyone.

From the brand strategy to identity to packaging to digital to local depanneur, Wedge became a trusted partner from idea through production. Wedge called on friend and photographer Alex Blouin to capture the true spirit of Drav in an editorial manner.

Wedge-Drav-03.jpg
Wedge-Drav-02.jpg
Wedge-Drav-05.jpg

Windsor was selected as the typography for the logomark. A vintage classic paired with the modern typeface Swiss provided the just the right contrast and personality.

The overall design and expression played a crucial role in sales for the brand, driving it's success. The founders happily can not stock enough of it.

Please Drav responsibly whether enjoying an ice-cold-ish can on the rooftop or in Mother's basement.

Wedge-Drav-04.jpg
Wedge-Drav-06.jpg
 

Agency:  Wedge

Client: Menaud Brewery and Distillery

Client Brand Manager: Charles Boissonneau

Creative Director: Justin Lortie

Strategic Director: Sarah Di Domenico

Designer: Olivier Laporte

Art Direction: Justin Lortie, Olivier Laporte

Photography Art Direction: Justin Lortie, Guillaume Vaillancourt

Photographer: Alex Blouin

Web Designer: Guillaume Vaillancourt

Graphic Production: Jolin Masson

Packaging Production: Wedge

Packaging Printer: Carey Colour Inc.

Packaging Manufacturer: Ball

Location: Montréal, Canada