This isn’t your grandmother’s bar soap. Nuddy is the brand aiming to make bar soap cool again, and with cheeky plastic-free packaging, we’re all for it.

“When we met with nuddy founder Kassi, she gave us a challenge to reignite the love affair with soap. This got our attention!

Millennials are being blamed for the demise of bar soap. One of the most common misperceptions is that they are a haven for bacteria and other decidedly unclean stuff, with 60% of soap buyers between the ages of 18-24 saying they are squicked out by the idea of germs on their soap. And apparently, ‘bar soap is for old people.’ Well, we know that is a load of nonsense.”