UK-based agency Buddy gave Cornish brewery Sharp’s a brand refresh in order to help differentiate their product line from other craft beers.
“Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself, thank you. How to move the whole forward while keeping most of the constituent parts the same?
In the case of the Sharp’s premium beer range, the existing brand identity was our own, with bottle labels based on the distinctive wave shape we’d created for the brewery’s logo. The look had served Sharp’s well. But, to build recognition nationally for the Cornish brewery, its beers needed to gain traction with the growing market of craft beer drinkers around the UK. The order was for a more contemporary look, with the personality of each sub-brand brought to the fore.”
