Hired Guns Creative designed the mysterious Art Deco-inspired packaging for Wildeye Brewing, a Vancouver-based brewery.
“For North Vancouver’s Wildeye Brewing, we were tasked with creating an identity that would differentiate the brand in an ever-expanding space. We set out to create an identity that would be fresh and classic at the same time. It had to be gritty, but not dirty or dark, possessing elements of elegant simplicity and abstraction — simultaneously material and immaterial.”
“The origins of the Wildeye brand are inspired by the immense murder of crows that roost in Burnaby and North Vancouver each night during the autumn and winter months. The striking image of the six-winged seraph at the brand’s centre evokes wildness, a flurry of wings and fire representing both order and chaos.
