Featured image for Jolly Molly is an Eye-Catching Conceptual Chocolate Brand

Jolly Molly is an Eye-Catching Conceptual Chocolate Brand

by Natalie Mouradian on 07/18/2018 | 3 Minute Read

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We love this colorful type-focused conceptual chocolate packaging.

“In today's world we long for inspiration and dream to try something new and unusual. That's how we came up with the idea to develop a unique chocolate brand with unconventional tastes and creative design and packaging.We have developed a new brand concept and creative packaging of Jolly Molly chocolate - a product for sophisticated connoisseurs, for those who are open to experiments and ready to try something new and unique in many ways.”

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“Back in 1865 in the English city of Bristol there lived a girl named Jolly Molly. She was a very curious and restless inventor. Walking through the forest, she was dreaming of a fairy-tale chocolate country where secrets and adventures would wait her at every turn. Her passion and dream to open a secret of eternal happiness inspired her father to found a factory which makes chocolate with unusual tastes to these days.So this is Jolly Molly — chocolate for amazing girls who cannot sit still and always desire something unusual.”

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“Juicy, bright and minimalistic packaging design instantly attracts attention and raises the mood. The colors of packages play the role of indicators that reflect a variety of taste experiences. Each chocolate bar is divided into 30 separate segments, which can be shared with a large group of friends. Large letters on the chocolate slices add some interesting tactile sensations to the taste.”

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Designed By: Dotorg

Location: Russia, Moscow