Parley for The Oceans and Adidas Launch A Line of Ocean Plastic Activewear
By: Casha Doemland
The amount of plastic living in our oceans is undoubtedly a hot topic of discussion. Cities and countries around the world are working towards creating laws and bans against single-use items. National Geographic released an entire vertical titled Planet vs. Plastic. Nonprofits dedicated to our oceans continue to speak up and put together clean-ups while seeking new ways to create change.
The partnership between nonprofit, Parley for the Oceans and athletic wear company, Adidas was first announced in April 2015, and two months later a concept to create a shoe entirely made of yarns and filaments of reclaimed plastic waste was shown to the UN headquarters. Later in November, members of the Adidas team would attend Parley Ocean School in the Maldives, where they'd learn firsthand the state of our oceans.
Now, a full line of activewear remains on the Adidas site with new shoes and wear coming out every year.
This year, for World Oceans Week, Parley For The Oceans and Adidas launched another set of fresh kicks made from plastic waste found in the ocean, Deerupt.
Made with Adidas' core black and netted with blue and white, this sneaker remains unique and fashionable for sneakerheads around the world. According to Complex, each shoe comes equipped with an NFC chip in the heel that reveals the journey of the shoe from plastic bottle to the final product when scanned.
For those worried about comfort, Adidas stuck with its soft foam footbed to ensure you were walking on clouds per usual. Note, the shoe does run a little small, so it's wise to purchase a half size larger than you normally would.
If you want to donate to the cause, but don't have the funds for the wear, download the Runtastic App and get your body moving because as of June 8, for every kilometer you run or power walk, $1 will be donated to end plastic pollution.
All in all, Adidas' slogan shines brightly as "impossible is nothing."
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.