Reflection Explores An Exciting New Innovative Printing Technology

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Sterling Creativeworks designed this stunning wine label packaging in order to showcase a new embellishing technology that aims to bring a little more shine.

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“We developed these vibrant labels to show off an innovative new ink from G3 Enterprises Label Division. G INK Reflection is a liquid metallic ink that replicates the shine of foil on uncoated and coated stock. Our contemporary design was inspired by iridescent puddle reflections, and allowed us to display this new technology’s full potential as a greener, lower cost embellishment for premium labels.”

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Agency: Sterling Creativeworks
Designers: Cody Dingle & Cynthia Sterling
Creative Director: Cynthia Sterling
Client: G3 Enterprises
Location: Napa, USA